[Share-My-Toys Membership]
Marketing Plan
[Jiahui Lu]
Success Metrics
 Sell
200 memberships per year
 Maintain high customer satisfaction
 Develop indirect earnings
 Interest on membership monthly payment
program
 Sales of used, out-of-date equipment
Market Summary
Maximum memberships: 800
 Current memberships: 218
 Current members live in:
 Montpelier, ID
 Soda Springs, ID
 Fish Haven, ID

Additional Target Locations
 Preston,
ID
 Logan, UT
 Afton, WY
Product Definition
 Membership
in Share-My-Toys provides
the following services:
 Unlimited use of equipment
 Free service, maintenance, and replacement
of equipment
 Membership
lasts for three years
Competition

Retail recreational equipment stores
 Recreational equipment rental companies
Overcoming Disadvantages
 Institute
low-interest monthly payment
program
 Open distribution centers in more cities
Advertising
 Local
radio
 Local TV
 Local newspapers
 Advertisement mailers
Public Relations
 Conduct
public ATV and dirt-bike safety
courses
 Participate in local outdoorsman radio talk
shows