Knock ‘Em Dead LinkedIn Strategies
for Today’s Job Seekers
In partnership with:
Presented by: Marissa E. Marsala
The Boardroom
LinkedIn
Strategies & Best
Practices for Today’s
Job Seekers
OPTIMIZING & MAKING
YOURSELF ACCESSIBLE
© 2013
Optimizing Your Profile: Format,
Keyword Density & More
Optimizing Your Profile: Format,
Keyword Density & More
Optimizing Your Profile: New
Content Categories
How Accessible are YOU to
Recruiters/Hiring Managers?
How Accessible are YOU to
Recruiters/Hiring Managers?
How Accessible are YOU to
Recruiters/Hiring Managers?
How Accessible are YOU to
Recruiters/Hiring Managers?
Getting & Managing
Recommendations
Getting & Managing
Recommendations
Getting & Managing
Recommendations
Following Companies
Advanced Search (Jobs)
Some features require Premium Acct.
Advanced Search: Jobs
Keyword: “Animal”
LinkedIn
Strategies & Best
Practices for Today’s
Job Seekers
BUILDING YOUR
NETWORK
© 2013
Invitations Types: Connect & InMail
Invitations Types: Connect
Invitations Types: Connect Via Group
Invitations
Types:
InMail
LinkedIn
Strategies & Best
Practices for Today’s
Job Seekers
GETTING VISIBILITY
© 2013
Posting Discussions
(“Discussions,” “Promotions”
and “Jobs”)
Endorsements (Skills & Expertise)
Optimizing Keywords:
How do you know if you have the right keywords?
Are LinkedIn’s suggestions for the following
on target for your desired job/profession?
• Groups?
• Jobs? (You can “Opt-In” to a customized
job feed agent with LinkedIn Premium)
• Companies?
If not, you may need to adjust your
keywords to match your TARGET
position.
Optimizing Keywords (Skills & Expertise)
LinkedIn
Strategies & Best
Practices for Today’s
Job Seekers
SETTINGS
© 2013
All Settings Now on One Page
LinkedIn “Badges”
(Job Seeker Suitcase &
Open Networker Icons)
Profile Settings
GOING STEALTH: Step 1
Hiding Your Activity/Network Updates
GOING STEALTH: Step 2
Hiding Your Activity/Network Updates
GOING STEALTH: Step 3
Making Yourself Anonymous
Communications
(Message Contact Settings)
Communications
(Message Contact Settings)
Communications
(Message Contact Settings)
Account Settings
LinkedIn
Strategies & Best
Practices for Today’s
Job Seekers
GROUPS
© 2013
Searching for/Finding Groups
Searching for/Finding Groups
Sending Messages to Group
Members
Linking with L.I.O.N.s/LIONs (Groups)
Group Settings
(Under Privacy & Settings)
Group Settings
(Viewing all at once)
Group Settings
(Changing Settings for a Group)
Groups
(Importance, Joining, Optimizing)
Groups
(Importance, Joining, Optimizing)
Groups
(Importance, Joining, Optimizing)
Our Goal is to Help You Reach Yours
Landing a job that meets your needs, capitalizes
on your strengths and pays the bills.
Q&A
________
Thank You
… and now, a message from our lawyers
Please note that the statements made herein are strictly
the opinions of the presenter based on years of experience
in the field. They are intended to provide general guidance
to job seekers as individual circumstances may vary.
Neither the presenter nor any organization the presenter is
affiliated with warranties any of the information.
No portion of this presentation or handouts may be
reproduced or otherwise used for commercial purposes or
for any business reason without the express permission of
the owner.
Biography
Marissa Marsala is the manager of a pro bono group on
www.linkedin.com: Employer & Candidate Connection (ECC) and
the founder of a company bearing the same name, which serves
three job-related types of clients.
– ECC LinkedIn pro bono Group: Serves as an online meeting place for job
seekers and businesses (employers & search firms) to post and apply for
jobs. Job seekers can take advantage of a wide variety of free career
advice/resume advice, networking tools and tips, as well as apply to jobs.
– ECC Consultancy: Provides individualized job seekers support and
traditional and contingency search firm services for both employers and
search firm partners. The consultancy serves job seekers, employers and
search firms.
Credentials: Well-networked and uniquely qualified: Expert
marketer of 15+ years and former HR management professional of
14+ years. Blend both to assist clients.
– Help job seekers facilitate career “makeovers” by guiding, marketing,
coaching, and preparing individuals for the next step in their careers
– Assist both search partners and employers with traditional contingency and a
la carte sourcing and screening services at affordable prices.
Marissa E. Marsala, Founder & CEO
Office: 858-768-9001
Fax: 858-350-9874
marissa@TheECC.com
www.TheECC.com