Presented by:
Enterprise Mobility Solutions, Inc.

Tonight’s Agenda
• Preparing your business for the mobile revolution
• Do you know about the Mobile Revolution
• Is your business prepared
• What is a Mobility Strategy and why do I need one
• Having a plan VS. Mobility as you go
• The financial promises of Mobile Technology for your business
• How to begin planning today
• Next Steps & questions to ask yourself or of your business
• Questions
Page 2

Opening Introduction
• Who we are
• What we do
• Our focus on Mobility/AT&T
• Leave your Card/Info if you would like more info/workshop
• Offer to all who attend…
(Free NetBook to anyone who attends tonight and hires us to help order mobile services)
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Are you Aware of the Mobile Revolution?
• Technologies
• Line of Business Applications
• The impact any of these can have on your business:
Customers/ Venders, Employees
• Have you looked into your competition lately?
• Has your specific industry began adapting mobile technology?
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Are you Prepared for Mobile Technology?
• Do you use mobile devices and solutions today?
• Do you have total awareness of your companies use of mobile technologies… Large or Small – Basic or Advanced?
• Finally, does your company have a clear focus of what
Employees or Departments would hold the greatest benefits?
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Mobility Strategy
• Creating a clear vision/plan for Mobile Technology
• What is a mobility strategy and why do we need one?
• Aligning your mobility strategy with all other corprate goals and objectives
• Being aware and prepared with a strategy will prove to be the most valuable tool you/your business has during the next 12 – 24 – 36 months!
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Having a Plan VS Incorporating Mobility as you go
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Mobility Promises Significant Financial
Gains
• Industry Specific Business Applications
• Examples of our own experiences/customers
• Play a Quick video of the Safelite Testimonial
• For those who don’t adopt to this technology…
• In this economy it could have devastating effects
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How to start planning…
• Call us 
• Do assessments of your internal uses of Mobile Technology
• Company owned and delegated as well as…
• Uses of your employees personal devices
• Assess your Competition – Are they using the technology?
• Determine how prepared your resources are to handle incorporating more Mobile Technology/devices
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How to start planning…
• Determine how prepared your resources are to handle incorporating more Mobile Technology/devices
A. IT
B. Help Desk
C. Accounts Payable/Receivable
D.
• Do you have people in the field/remote workers?
–
If even a few… you should already be prepared.
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To Learn more or to receive a free copy of:
“Creating a Mobile Strategy”
Please fill out a form and leave it with me.
Thank you,
Enterprise Mobility Solutions!
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AT&T’s Vision
Our global network delivers a seamless world of communications to our customers.
We let people choose how, when and where they communicate.
We’ll set the pace for progressive innovation and unmatched customer experience.
Page 12

Business Trends Driving The Market
Page 13

Brief History of Mobility in Business
1983
Ameritech began the first United States commercial cellular service in Chicago,
AMPS
1991 / 1994
FCC spectrum allocation and auctions for 800 /
1900 band completed
1998
AT&T Wireless offers the first national one-rate wireless service price plan, Digital
One Rate
2008
AT&T launches
BlackBerry Bold
1985 1990
1991
Mobitex
1995 2000 2005
1996
Regional 2G
CDPD
1998
BlackBerry 950 Pager
2002
National 2G Data
2004
National 2.5G
1 st
2006
Global
GPRS
1XRTT
EDGE
2003
First Integrated
BlackBerry
2005
3G devices
3G HSDPA
1985
ARDIS
IBM Field Service
City of LA Parking
1 st Public Wireless Data Networks
Enabled Key Vertical Apps:
Field Service
Public Safety
Birth of the Killer App -
Wireless Email and
Middleware for Field Service
Apps
1 st national high speed wireless
Compelling integrated devices enabled broad email adoption and national field service deployments
Global 3G wireless
Broadband enabled devices enabling broader mobilization of business applications
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Mobility Adoption Today
Driving real-time information & location to the edge of the business
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Wireless Value Drivers
What Businesses Expect from Wireless
INCREASE
PRODUCTIVITY
REDUCE COSTS
64%
52%
Wireless Value Drivers
• Workflow enhancers
–
–
Work order management
Sales order quote / commit
IMPROVE CUSTOMER
SATISFACTION
REDUCE STAFF
28%
20%
•
Knowledge enhancers
–
–
Knowledge base lookup
Mobile inventory
INCREASE EMPLOYEE
RETENTION
16%
IMPROVE DATA
QUALITY
16%
CREATE COMPETITIVE
DIFFERENTIATION
8%
INCREASE
REVENUE
8%
Two Areas of Focus for Today’s Businesses:
•
•
Transaction enhancers
–
–
Alerting & response
Print
Reporting enhancers
–
–
Sales Pipeline
Executive Dashboard
1) Broad Impact from adoption of Wireless Email & Remote Access beyond executive ranks
2) Deep Impact from Mobility in the Right Business Processes
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AT&T Mobility Value Prop
Page 17
Get more done each day, respond to customers quicker and take advantage of every opportunity with AT&T

Mobility Product Portfolio
Platform
Voice
Services
Mail &
Messaging
Smart
Devices
Laptop
Mobility
Industry
Solutions
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AT&T BusinessTalk Plans
Enterprise
Paging
Wireless
Management
Tools
Device
Insurance

Mobility Beyond Email
Email
Beyond
Executive
Ranks
Wireless Access to Internet,
Intranets,
Portals
Industry / Process Examples
CONSTRUCTION – TIME/JOB/ORDER MGT
INSURANCE - CLAIMS
HIGH TECH MFG – BREAK/FIX
TRANSPORTATION - AVL
CPG – DIRECT STORE DELIVERY
UTILITIES – FIELD SERVICE
HEALTHCARE – HOME CARE
BANKING/INVESTMENTS - CRM
PHARMACEUTICALS - SFA
Page 19

Improving Business Processes
Fleet / Asset Management
• GPS-enabled devices to communicate vehicle / asset tracking info to an enterprise computer or via a hosted solution
Location-Based Services (“LBS”)
• Impact individual productivity and operations via navigation, mapping, tracking and reporting utilizing
GPS-enabled handheld devices
Field Service Automation (“FSA”)
• Extend enterprise data and applications to mobile devices providing real-time information to field personnel
Sale Force Automation (“SFA”)
• Extend enterprise data and applications to mobile devices providing real-time information to sales personnel
Page 20

Case Studies
Sales Force Automation
Field Service Automation
Page 21

adidas America
Situation
• Capture orders generated during sales calls to retail customers
• Improve customer service with quick ability to determine product availability and eliminating the need for callbacks on orders
Solution
• Wireless solution deployed on BlackBerry devices allows sales rep to check inventory and place orders
• Application development was low cost and solution was easy to deploy
“Just one order paid for the solution”
Tim Oligmueller
SFA Manager, adidas America
Value/Benefits
• Inventory checks and order entry at customer location drives sales
• Ability to immediately impact customer satisfaction
• Up-to-date information gives marketing teams and buyers early look at trends
Company Facts
• Leading sporting goods manufacturer
• Over 1,000 employees
• 200 U.S. sales representatives
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Source Refrigeration & HVAC, Inc.
Situation
• Eliminate paper work order forms & cell phone dispatch
• Improve inventory accuracy
• Capture customer signatures and drastically reduce the time between call complete and invoice
• Gain customer data for analysis and preventative maintenance
Solution
• Wireless solution deployed on ruggedized Windows
Mobile devices
• Field is able to check inventory status and place orders directly from remote location
“No paperwork, it’s fantastic.”
Sergio technician, Source Refrigeration & HVAC, Inc.
Value/Benefits
• Reduce billing errors
• Workforce management with automatic time card entry and PO tracking
• Real-time work scheduling and dispatch, eliminating paper work orders
Company Facts
• Leading independent Refrigeration & HVAC
Supermarket Contractor in US
• 400+ technicians
Page 23

Looking Ahead: VideoShare for Business
Key Elements:
• “See what I see while I am talking to you”
• Mobile-to-mobile and (future) mobile-to-pc interaction
• Available on broad array of devices
• Enterprise-grade security
• Enterprise application integration
Business Benefits:
• Dramatically improve quality & efficiency of communication & collaboration
• Simultaneous voice and video enables true mobile collaboration, increasing productivity
• Extend value of IM, Video Conferencing & other applications
• Expand VideoShare community across wireless & wireline users (roadmap)
Page 24
Voice Call
Video Stream
2 Way Voice – 1 Way Video

Next Steps
Embrace Mobility
To Learn More
Contact:
Jason Ashton
314-880-7201
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