Prime Solar Network
Overview of the Solar Broker Sales Opportunity
Prepared by: Prime Solar, LLC t/a Prime Solar Network
The Solar Market is Growing Rapidly
Rapid growth even through the recession
Huge growth ahead still
SEIA Report,” U.S. Solar Market Insight”
1st Quarter 2011
Solar Business Opportunities
The traditional business path
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Become a solar installer/integrator
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Requires installation capability, with technical
training and contractor’s license
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Significant competition
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Significant resources to start a business
A New Business Model
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Become a Solar Broker with Prime Solar Network
Prime Solar Network
Now Growing In:
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California
Oregon
Washington
Nevada
Arizona
Hawaii
Colorado
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New Jersey
New York
Maryland
Massachusetts
Connecticut
Delaware
Pennsylvania
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New Mexico
North Carolina
Ohio
Louisiana
Illinois
Florida
Exclusive sales territories available for licensing
Some territories not available
What is a Solar Broker?
A PSN Solar Broker helps clients to shop
the complex solar market
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Market solar in a territory
Provide Solar iQuote remote estimates
Get multiple bids from preferred installers
Guide selection of the optimal solution
Save clients time and money
How Solar Brokers Work
Traditional Sales
Solar Broker
Client
Sales
Installers
Client interacts with salesmen
Takes more time for client
Broker gets multiple bids
Advantages for Solar Brokers:
Save Clients Money
Competitive bidding
Objective guidance
Reduced pricing on materials
Efficient sales process
Advantages for Solar Brokers:
Save Clients Time
Author: Andy Black
http://www.ongrid.net/papers/SolarBrokering.pdf
Advantages for Solar Broker:
Earning Potential
For in-house sales employee
• commission typically 5-6%
• On a $30K residential project = ~$1500
For solar broker
• gross revenue to the broker of 7-12%
• On a $30K residential project = ~$3000
• Additional revenue from employees in the
broker business
Solar Broker Earning Potential
 If a solar broker sells 1 project a week
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Average project $30,000
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In a year = $148,200 gross broker revenue
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(Assumes 10% broker gross)
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With larger projects, greater income
 If a broker also has 4 commissioned sales people
working for them in a territory
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If each sales person grosses another $150K
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Additional $328,000 gross for broker
Estimates for illustrative purposes only
Benefits for a PSN Solar Broker
Exclusive sales territory
Extensive Training
Marketing Support
Back office support
Financing options
Web Development with SEO,
vertical integration
Own your own business, not an
employee
PSN Solar Broker Training
Comprehensive Training Manual
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Technical guide to solar
Non-technical startup issues
Newsletter with industry updates
Technical support
Developing Webinars
PSN Marketing Support
Web Site Development, with SEO content
Solar iQuote remote cost benefit analysis
National marketing and media relations
Analysis of local market
Analysis of Google Adwords campaign
Creation of marketing materials
Templates for agreements with clients and
installers
To Find Out More About
Becoming a Solar Broker
Contact Information:
Prime Solar, LLC
823 West Park Avenue, #256
Ocean, NJ 07712
info@primesolarnetwork.com