EUREKO EUROPEAN PRESENCE
Ireland
Russia
The
Netherlands
Belgium
Slovakia
Romania
Bulgaria
Greece
Turkey
Cyprus
|
2
TURKEY IS ONE OF OUR 3 CORE COUNTRIES
GREECE
TURKEY
• Strong operational results
• Top 5 ambition
• Growth potential in large,
attractive market
RUSSIA
INTERNATIONAL HUMAN DEVELOPMENT INDEX
Turkey
• Population:
NL
75 M
16.6 M
• Expenditure of GDP for Health: 5 %
10 %
• GDP:
13,359 USD
41,000 USD
4
WHY INTERNATIONAL PRESENCE MATTERS
• Growth
• Risk diversification
• Importing and exporting
competences
• Attracting talent
• Strategic flexibility
TURKEY HAS A LARGE UPSIDE POTENTIAL
Non Life regression, 2006
5
Large upside
potential in
Turkey
Premiums as % of GDP
4
Netherlands
Germany
Ireland
Spain
3
Bulgaria
2
Poland
Turkey
Czech Rep
Ukraine
Hungary
Russia
1
Greece
Romania
0
0
5,000
10,000 15,000 20,000
Source: Swiss Re, EIU, McKinsey,
Eureko estimates
25,000 30,000
35,000 40,000 45,000 50,000 55,000
GDP per capita, US$
Non-life GWP (denominated in US$)
6
FIRST AMONG OPERATIONG COMPANIES
• Sound profitability: TL 43 million profit last year – meeting our high
expectations
• 5.4% Market Share, Rank 9 – moving toward our goals
• Competence: Number one in bank assurance
• Potential for scale: low insurance penetration (1.3% of GDP vs 11% in the
Netherlands)
Eureko Sigorta
38%
Division Europe GWP Non Life
7
EUREKO SIGORTA – 2010 AND BEYOND
• Deepening partnership with Garanti Bank
• More simplicity and trust - with customer focus
• Increase market share to 8% by 2013 and a top 5 position
• Expand in Motor and Health markets
• Accelerating best practice transfer
MANAGED COMPETITION ON THREE MARKETS
Insured
Insurance market
Patient market
Government
Provider
Health insurer
Providers market
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PROCESS HEALTH INSURANCE WITH FOCUS ON RISK
Health Care
Insured
Health risks
Riskmanagement
Complaints
Processmanagement
More
effective
care
Diagnosis
Therapy
Feedback
Feedback
Insurer
Transactions
Premiums based upon health risks
9
Focus on
costs
Focus on
quality
Low quality
Low costs
11
TURKISH HEALTH MARKET
Healthcare expenditure as % GDP
7
6
+65%
• Turkey has a “Duplicated” Private Health
market, meaning that private health insurance
is offering an alternative to the already in
place social coverage.
5
• As an alternative, it offers access to high
quality private healthcare, with freedom of
choice, while avoiding queues.
%
4
3
2
1
• Increasing interest and expenditure in
healthcare services.
0
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006
Source: WHO
Private Health Expenditure as % of total
45
40
35
30
-4%
• Low penetration of Private Health Insurance
(PHI) in combination with vast population
offers large upside potential.
• Young population with increasing awareness
in health as an attractive client segment.
• Well established private healthcare sector
allows insurance companies to build strong
sustainable business models.
%
25
20
15
10
5
0
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006
Source: WHO
• (Future) Healthcare reform measures allow
potentially for further growth opportunities.
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THE DUTCH MARKET FOR TURKISH PEOPLE
•
Market share
urban areas
25% of the Turkish people in the
Netherlands are insured at Agis. The market
•
share of Agis and other Achmea labels
Almere
76%
together is > 50%
Amersfoort
78%
Amsterdam
88%
Apeldoorn
80%
Hilversum
86%
That’s why Agis has an office in Turkey and
Nieuwegein
70%
meets the customers in Turkey frequently
Utrecht
81%
Zeist
79%
The Turks do visit their homeland often and
when they do, they need health care
•
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AGIS TURKEY
•
Contract with most important health professionals in Turkey
•
Guiding towards suitable health care
•
Elective care, dialysis, IVF treatments, second opinion etc.
•
Personal contact when needed
•
Office in Istanbul
•
Network all over Turkey
•
Call centre - in- and outbound (Dutch, Turkish, English)
•
Client does not have to pay immediately
•
The costs will be paid directly by Agis Turkey
•
Agis is taking care of the quality of healthcare
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COLLABORATION AGIS AND EUREKO SIGORTA
•
The Idea: Dutch – Turkish clients can insure their family members in Turkey
through a local (Turkish) insurance product from Eureko Sigorta
•
Why: Allows the Dutch – Turkish clients to do something for their relatives in
Turkey while enjoying a benefit themselves
•
But also: To enhance Agis’ proposition in The Netherlands and offer
something new and extra for their client base
•
As well as: To enhance Eureko Sigorta’s access to new market segments in
Turkey
•
But first a pilot:
•
Co-operation with one selected broker
•
Communication driven by Agis
•
Assess win-win situation for clients, Agis and Eureko Sigorta
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HONORARY CONSULATE-GENERAL TURKEY
•
Joost Peters - Director External Relations and Advisor for the Executive Board
•
Facilitated by Eureko/Achmea because of:
> Eureko Sigorta and Agis in Turkey
> Half of the Turkish population in the Netherlands is insured for
healthcare with Achmea (including Agis)
•
Main objective: enhancing the relationship between Turkey and the
Netherlands
•
The HCG has an extended network within the business field at diplomatic
level. It wants to create a business platform for trade with Turkey.
•
More information: www.hcgturkije.nl