History
1991 – 2011
Lincolnshire Tourism. Turnover of c.£1m c.90% public sector
funding
2010
Chamber of Commerce introduced 'Tourism & Hospitality’ chamber
GLLEP - identified Visitor Economy as one of six priority areas for
Lincolnshire
2011
Chamber and Lincoln Business Improvement Group (BIG)
established Visit Lincoln
Our Journey
Businesses identified importance and growth potential of
Lincoln’s visitor economy
Lincoln BIG make Lincoln a welcoming, safe and vibrant
place. Manage VIC services
Lincolnshire Chamber committed to supporting visitor
economy activity
Local authorities invest in public realm and product
development
Visit Lincoln Partnership = Destination Management
Making it Happen
Business Plan 'Tourism, Trade & Talent‘
Lincolnshire Chamber Host VLP staff, membership
scheme & financial services
Lincoln BIG Represent levy payers, use Visit
Lincoln as 'marketing arm’
City of Lincoln Council commitment to growth
Lincoln’s Destination Management Plan 'Driving
Forward Our Destination | 2015 & Beyond'
Created a 'brand’ and deliver marketing
Future Priorities
800th Anniversary of Magna Carta and £22m investment
'Lincoln Castle Revealed'
Private sector investment | skills & welcome | raise awareness
& change perceptions
Understand and be aware of future challenges and
opportunities | BID process | continuing reduction in public
sector funding | GLLEP | Membership model | Lincoln v
Lincolnshire
Emma Tatlow
Visit Lincoln Partnership Manager
emma@visitlincoln.com
visitlincoln.com