Creating Economic Prosperity
A collaborative economic development initiative led by the
Truckee Donner Chamber of Commerce in partnership with the
Town of Truckee, the Truckee Downtown Merchants Association,
and Nevada County
Nevada County – FINAL REPORT
Presented July 17, 2012
Background
•
November 2010: 37 community leaders brought
together for a series of four facilitated meetings
•
Identify economic opportunities and challenges,
and determine implementable projects – keeping
both short and long term in mind
Priorities Identified:
•
•
•
•
Downtown Truckee improvements
Enhanced marketing of Truckee
Business retention and recruitment
Transportation
Four Priority Projects
Transportation
Downtown
Truckee
Improvements
Business
Retention &
Recruitment
Enhanced
Marketing of
Truckee
Business Retention / Recruitment
FY11/12 Nevada County Contract:
Focused primarily on small business and
entrepreneur support and development
Business Retention / Recruitment
 It
is estimated 80 percent of the
opportunities for new jobs comes from
businesses already in the community
 Local
businesses have strong community
ties, reducing the risk of leaving
Business Retention / Recruitment
 Goal
of Coffee
Connection
meetings is to
understand
business retention
needs
Business Retention / Recruitment
 Learn
about issues
business owners are
facing
 Strengthen
relationships
 Thank for
investment
Business Retention / Recruitment
 Have
met with 20
businesses to date
 Understand
businesses better,
emerging trends,
expansion plans and
more
Business Retention / Recruitment
 Business



retention efforts include:
Networking opportunities for entrepreneurs
Technical assistance and training
opportunities
Business support programs and services
such as One-Stop Business & Career Center
and SBDC
Business Retention / Recruitment

Town Small Business Start-up Program
•
•
Small Business Loans, Historic Preservation Loans, Downtown
Streetscape Loans, First Time Homebuyers Loans - all eliminated
with death of redevelopment
Streamlined tenant improvement permits for new businesses
Business Retention / Recruitment
 Truckee
Tomorrow
joined SACTO
(Sacramento Area
Commerce & Trade
Organization)
 Jump
start of
economic
development efforts
 Gain access to
research and
develop strategies
Business Retention / Recruitment
 Creation
of Truckee Tomorrow 2012/13
Action Plan




Work with Center for Strategic Economic
Research (CSER), research partner for
SACTO
More clearly identify viable economic
development strategies
Facilitate group prioritization strategies
Build implementation plan for the strategies
Business Retention / Recruitment
 With





CSER as facilitator:
Reconvene original stakeholder group –
review, expand, revise priorities
Identify five prioritized strategies for Action
Plan development
Identify responsible parties and estimate
potential resource requirements
Timelines and performance measures
Implementation plan
Four Priority Projects
Transportation
Downtown
Truckee
Improvements
Business
Retention &
Recruitment
Enhanced
Marketing of
Truckee
Downtown Truckee Improvements
 Establish
Downtown Truckee as the
premier visitor destination in region
 Provide
facilities, gathering places and
amenities that regularly attract locals and
visitors to Downtown Truckee
 Enhance
parking and pedestrian
experience in Downtown Truckee
Downtown Truckee Improvements
 Over
$2.5 million invested downtown in
2010 and 2011 has made Truckee more
pedestrian friendly and provide gathering
places
Improvement Projects:
* Depot Streetscape Improvement
* Sidewalk from McIver Roundabout to Gateway
* Bridge Street Streetscape
* Carmel Gallery Streetscape
Donner Pass Road
a public/private partnership
Bridge Street Project
a public/private partnership
Truckee Depot Improvement Project
The State has eliminated
Redevelopment – now what?
 Funding
source for all of the above was
the Truckee Redevelopment Agency
 State recently eliminated redevelopment
as a budget balancing measure
 Town must “wind down” agency
 Still have $6 million in bond proceeds to
invest downtown.
Four Priority Projects
Transportation
Downtown
Truckee
Improvements
Business
Retention &
Recruitment
Enhanced
Marketing of
Truckee
Enhanced Marketing of Truckee
 Develop
Truckee “Brand” and build
marketing strategy around it
 Increase
number of Truckee visitors, with
focus on lengthening duration of their stay
 Expand
awareness of Truckee’s unique
attributes including downtown, dining,
recreation, ease of access, quality of life
Enhanced Marketing of Truckee
 Used
Amgen Tour of
California to “kick start”
co-op marketing efforts
 Participated regionally
as Official Local
Supporter
 Partnered with TDMA
on Amgen-tour related
marketing activities
Enhanced Marketing of Truckee
 Continued
dialogue with North Lake Tahoe
Chamber/CVB/Resort Association about
opportunities to partner
IRONMAN
Lake Tahoe
Sept 22, 2013
Enhanced Marketing of Truckee
 IRONMAN





Lake Tahoe:
3 year commitment; option to renew for 2
years
Will bring 7,500 visitors to the region (2,500
competitors)
Generate 1500 room nights
Economic impact estimated at $8-15 (million)
Desirable demographic ($170,000 annual
income; age around 40)
Enhanced Marketing of Truckee
 Truckee
Best Mountain Town by
Men’s Journal
Enhanced Marketing of Truckee
 Truckee
Best Summer Lake Town by
msnbc.com
Enhanced Marketing of Truckee
 Truckee
recently
named as one of
World’s 25 Best
Ski Towns by
National
Geographic
Enhanced Marketing of Truckee
 Truckee
Thursdays
breaking records with over
3,000 people in attendance
each week
Enhanced Marketing of Truckee
Truckee Thursdays
Four Priority Projects
Transportation
Downtown
Truckee
Improvements
Business
Retention &
Recruitment
Enhanced
Marketing of
Truckee
Transportation

Efforts:



Analyze existing reports and
regional transportation plans
Compared our region to peer
mountain community
transportation systems
Discussed potential funding
sources to enhance regional
transportation
Transportation

Developed a pilot Free Ski
Shuttle program



Originally planned for MLK and
President’s Day Weekends
Goal to collect data and survey
riders
Long term vision to create a free,
user-friendly regional
transportation system
Transportation

Continuing work on creation of a regional
transportation system
Thank you for your
partnership in
Truckee Tomorrow!