BMW Regional Assembly
Annual Conference 2011
6th May 2011
Ann Marie Durkin
CEO
• Shasta was established in 2006
• Steri Soother - The world’s first pre-sterilised soother
•Based in the Midlands Innovation and Research Centre (MIRC) at
Athlone Institute of Technology
•Participated on the Midlands & West Enterprise Programme in
2008
•Ambition to develop portable sterilisation technologies
• Collaborated with Bioscience Research Institute and
Materials Research Institute at AIT
• Funded by Enterprise Ireland Innovation Vouchers Scheme
What is Steri Ova?
• Steri Ova is the world’s first compact portable baby bottle steriliser
• Steri Ova uses a UVC germicidal bulb which kills a wide range of
bacteria and viruses including:
•
Flu virus
• Salmonella
• Streptococcus
• Cryptosporidium
• It is the ultimate “green” cleaning product as the there is no use of
toxic chemical cleaners and disinfectants
Battery Powered and Portable
Designed to Fit Two Leading
Brand Baby Bottle Lids
Bulb Protection by
Removable Base
• 14x smaller than steam steriliser
• 16x faster than steam
• 4 times faster than microwave
• Plug and play
• Simple to use
Methods of Sterilisation Available Today
Methods
Time
Size
Requirements
Steam
6-12 mins
Large Non
portable
Water/Mains
Sterilants
15 mins
Portable/Messy
Water
Microwave
2 + mins
Non portable
Microwave/water
Steri Ova
30 Seconds
Compact
Portable
Mains/Battery
Hassle Free Sterilisation in a Hurry
Intellectual Property
• Shasta has an Irish patent . PCT patent pending for 140
countries including United States (No S2009/0400)
• Community Trade Mark
(Application No: 008316391)
• European Community Design Registration
(No: 001139208)
Discussions with…………….
Gentian Services will work collaboratively with us to finalise the development,
tooling, manufacture and scale-up
Actively working on securing finance and currently submitting
HPSU funding application to Enterprise Ireland
Other Products
Awards
Irish Design Effectiveness Award 2008
Innovative Business of the Year 2010
•
• Higher Ground
• Late Late Show
• AIB Ad Campaign
• Going for Growth
NWED National Women’s Enterprise Day
www.shasta.ie