RH Supplies in the Private Sector
Home of the
Emily Katarikawe
Uganda Health Marketing Group
ekatarikawe@uhmg.org
Presentation Outline

UHMG Overview

UHMG’s RH Programming

Improving Access – Strategic Approach

Strengthening Private Sector

Challenges & lessons learnt
UGANDA HEALTH MARKETING GROUP
Overview
 An offspring of AFFORD a 5 year USAID funded health
marketing initiative
 Indigenous company limited by guarantee and registered in
October 2006 – three year old
 UHMG has a strong and reliable governance structure:
Founders members
Board of Directors
Senior Management
UGANDA HEALTH MARKETING GROUP
Vision, Mission & Strategic Objectives
Vision:
A Good Life for all Ugandans.
Mission:
To improve the quality of life of Ugandans through the provision of superior and
affordable health care solutions
Objectives:
1.
Create a consumer driven approach to health marketing through innovative
marketing and social communication platforms that will lead to a Good life
2.
Strengthen and work with private and public sectors to widen existing and/ or
create new procurement, distribution and service delivery systems to increase
consumer access to health products and services
3.
Establish partnerships with private and public sector stakeholders to improve
efficiencies and delivery of quality health products and services
4.
Grow into a self sustaining, self reliant institution
UGANDA HEALTH MARKETING GROUP
Core areas of intervention
REPRODUCTIVE
HEALTH
HIV/AIDS
UGANDA HEALTH MARKETING GROUP
CHILD HEALTH
MALARIA
Core Competencies
 Programming
 Social Marketing and Distribution
 Innovative Communication
 Private Sector Health Care Delivery
UGANDA HEALTH MARKETING GROUP
UHMG’s RH model
Complimenting public sector efforts for increased RH services in Uganda
Commodity Security and Distribution
RH Commodity Sourcing/
Procurement
RH commodity
distribution through the
PFP & PNFP networks
Service Provision
Identification of RH consumer
needs/preferences
Demand creation for RH services
through ABL and BTL Activities
RH Clients/Consumers
UGANDA HEALTH MARKETING GROUP
Enhancement of RH
Knowledge at health provider
& consumer level
Training, Detailing , IPC and
CMEs at PFP and PNFP outlets
Improving Access through private sector
Well established and well equipped
wholesale facility that sources, & procures
need based health care commodities
 Established distribution network to
distribute health care commodities through
Private sector outlets, (pharmacies, drug
shops, clinics, bars/lodges, General
Merchandise outlets…NGO’s, Corporate
UHMG Warehouse in Kampala
 Demand Driven approach to ensure
correct and consistent use
Demand Creation through mass media,
provider training and direct consumer contact
UGANDA HEALTH MARKETING GROUP
UHMG Getting Closer to the Customer
Improving Access through Private sector
Partnerships developed over the years to deliver RH
commodities
 Wholesale Pharmacies & Drug shops across the country
 200 Good Life branded Clinics (120 providing RH services)
 Partnership with RH organizations and health facilities
 Delivery of RH commodities and services through major
Corporate companies
UGANDA HEALTH MARKETING GROUP
UHMG Private Sector Distribution Model
UHMG
WHOLESALE
FACILITY
UHMG Sales
Team
RH Partners PFP
Pvt. Hospitals
Distributors/Wholesalers
Corporate
District level
NGOs & CBOs,
Retailers; Retail pharmacies, drug shops, clinics, SSEs
POLs & non ethical outlets for condoms
RH Clients/Consumers
UGANDA HEALTH MARKETING GROUP
RH partners PNFP
NGOs
UHMG Countrywide Distribution
Delivering to Major Towns
Hoima
Improving Rural Access
UHMG Distribution Points
UGANDA HEALTH MARKETING GROUP
Improving Access – Strategic Approach
Getting Closer to the Consumer -UHMG Chain of Pharmacies
 Increasing access to affordable and quality medicines to
Ugandans
 Setting up own pharmacies in major business districts per region
 Currently One Pharmacy – fully operational,
& 2 others opening soon
UGANDA HEALTH MARKETING GROUP
Strengthening Private sector
RH Knowledge Enhancement at both Service Provider & Consumer Level
Orientation of Arua community resource persons on FP
FP private providers on a training on
short & medium term hormonal contraceptive
FP session with community people
UGANDA HEALTH MARKETING GROUP
UHMG Distributed RH commodities
POP-SoftSure
A Mini –Pill for breast feeding mothers
UGANDA HEALTH MARKETING GROUP
COC-New Fem & Pilplan
Subsidized
COC positioned
for low wealth
quintile females
(18-30 years) in
urban, Peri
urban & rural
places.
UGANDA HEALTH MARKETING GROUP
Depo-Provera- Injectaplan
A three months injection that targets women from
both rural and urban
UGANDA HEALTH MARKETING GROUP
SDM-MoonBeads
Moon Beads are targeted for the following;
Women who are not using any modern FP method
Women who for one reason dropped from using
FP hormonal methods.
Women whose health conditions do not allow them
use hormonal methods
UGANDA HEALTH MARKETING GROUP
Barrier method- Condoms
Condom “O” is targeted
for middle and upper class
Wealth quintiles
Protector is targeted for
low wealth Quintile
males (18-45), in rural
and peri urban areas
UGANDA HEALTH MARKETING GROUP
Challenges
 Pricing of RH commodities at Retail Level
 Mindset that RH commodities are free
 Myriad of non commodity /service related constraints
to overcome
 Market not attractive to private sector manufacturers
UGANDA HEALTH MARKETING GROUP
Acknowledgement
•
•
•
•
•
•
•
•
USAID
JHU/AFFORD Project
Ministry of Health
National drug Authority
Private sector distributors
Network of Good Life clinics & Shops
RH Development partners
CSR Partners:
– Price Water House Coopers,
– Total Uganda,
– Barclays Bank,
– Serena Hotel,
– Equity Bank,
– Stanbic,
– Kinyara Sugar works,
– La Farge/Hima cement factory
UGANDA HEALTH MARKETING GROUP
Thank You
UGANDA HEALTH MARKETING GROUP