Introducing Sweden Geography Big country, sparsely populated People A dramatic change History From violent to peaceful Economy The Swedish economic miracle Trade Exporting traditional manufacture and high-tech solutions Trade Environmental technology and design coming strong Society Security and well-being for everyone Sustainability Development with the environment in mind Equality A belief that everyone is of equal worth Education Education for everyone Higher education and research Large investments securing future success Swedish innovation Innovation and entrepreneurship run deep The Nobel Prize The most noble of prizes Monarchy A ceremonial head of state Form of government A representative democracy Climate Dramatic changes in seasons Living in Sweden 90 percent live in the south Working in Sweden A casual atmosphere & a strong belief in concensus Spare time in Sweden Nature, sports, travel – and coffee Public holidays and traditions Celebrating the Swedish way Sweden A summary