PERSONA WORKBOOK
Build Your Customer Personas.
Target Your Audience in a More Relevant, Personalized Way.
Sample Persona: Greg the General Contractor
Age
Identity
Day in the Life
Greg is a college graduate who is married with 2
kids, lives in the suburbs and drives an SUV. He
is very involved in his local community and
works long hours. It doesn’t leave much time to
hang out with his family.
As owner, Greg wears many hats each day from
running the operations of his business to
business development. He is on the go a lot,
and can be found out in the field or on the golf
course just as often as he is in the office.
Biggest Challenges
Motivation
•
Balancing operations with business
development
•
Wants bigger contracts
•
•
Hopes to grow his business
Keeping up with the latest technology
•
•
Finding talented tradesmen
Dreams of passing his business down to his
kids
•
Wishes he could spend more time with his
family
46
Years on the Job
23
Identity
Day in the Life
Biggest Challenges
Motivation
Age
Years on the Job
Identity
Day in the Life
Biggest Challenges
Motivation
Age
Years on the Job
Identity
Day in the Life
Biggest Challenges
Motivation
Age
Years on the Job
About Hatchbuck
Simple, yet elegantly intelligent, Hatchbuck is sales &
marketing software that automates your sales and
marketing efforts overnight. Turn emails into
conversations, website visitors into handshakes, and
customers into raving fans. It’s time to grow.
www.hatchbuck.com