il problema delle apnee notturne:
IVECO check stop
Sergio Piperno Beer
IVECO
Sergio Piperno Beer
Marketing
Con il patrocinio di :
Con la collaborazione di :
IVECO PRODUCT RANGE
IVECO PILLARS - HI SAFETY & HI TECHNOLOGY
Iveco’s commitment can be
seen in the entire range of its
products, which offer the
most advanced preventive,
active, and passive safety
systems.
The new Stralis Hi-Way
is Iveco’s standard bearer
and showcases its
technologies
PREVENTIVE SAFETY SYSTEMS
Information system, on board comfort and signally system risk, DAS
(Driver Attention Support) which continously monitors the driver’s
attention level, ACC (Adaptive Cruise Control),LDWS (Lane Departure
Warning System) which provides an audible warning when the vehicle
crosses highway lane markers without signalling, Hill Holder, Xenon
Headlights, DRL (Daytime Running Lights)
ACTIVE SAFETY SYSTEM
Steering, tires, brakes and their evolution as ABS, EBS+BAS (Electronic
Braking System + Brake Assistant System) ESP (Electronic Stability
Program), AEBS (Advanced Emergency Braking System), which warns
the driver about an imminent collision and automatically activates the
brakes
PASSIVE SAFETY SYSTEMS
Resistance cabin, rules on the steering wheel, restraint systems
airbags,
“Rear And Front under run protection”
TELEMATIC SYSTEM
In conjunction with
, the world leader in the
telecommunications sector, Iveco has developed a fleet management
system called IVECONNECT FLEET, which enables constant monitoring
of the vehicle and its driver
DEMO TRUCK
DEMO TRUCK – INTERIOR AREA
DEMO TRUCK – EXTERNAL AREA
Medical area
Internet point, Wi-Fi area
Music and fun
Comfort Zone
Mobile workshop
Bar
CHECK STOP – SOME PICTURES
LOCATIONS
The event will take place in 6 different locations identified among the busiest points of the Italian
highways for a total of 25 days of activity on the road
2
•
11 - 12 giugno
•
Day
s
16 – 20 giugno
•
23 – 27 giugno
•
30 giugno – 4 luglio
Roma - Prenestina Est
•
9 – 10 luglio
•
14 – 18 luglio
89.000 professional
contacts
COMMUNICATION ACTIVITIES
Press Conference
• Press Conference at CNH Industrial Village with the main automotive & medical
newspapers and political representatives
• Press Conference at Interporto di Novara
• Press conference at ACI headquarter in Rome
Institutional Communication
• Initiative communicated by National Associations of Truckers (Albo Nazionale
Autotrasportatori) through 2 pubblications on the paper “TIR”
• Endorsements of: Transportation Ministry, AIMS, UIR and Dissal
COMMUNICATION ACTIVITIES
Communication on air
• Present on 25 billboards along the most important points
of the Italian highway
• 5 appointments of 5 min. of broadcasting for each event
• 4 appointments of 2 min. of broadcasting for each event
Digital Communication
• Specific Facebook and Twitter campaigns activated
• Direct mailing activity done by Logistic Centers to inform the major fleet companies
about the initiative 5 days before each event
• Video on the initiative
RESULTS
Interviews & Contacts
Interviews
697
Vehicle Checks
Medical Checks
604
Contacts
280
89.000
Initiative Evaluation
• In general, how useful do you rate initiatives and
campaigns on road safety awareness?
20% 19%
• More specifically, how useful do you rate this CHECK
STOP initiative?
77%
Safety
campaigns
in general
73%
3%
2%
Con il patrocinio di :
Con la collaborazione di :