Your Most Important
Asset
Carlton
Associates
Incorporated
Carlton
Associates
Incorporated
Carlton
Associates
Incorporated
Carlton
Associates
Incorporated
$295
$
Billion
2008
233 Billion
2000
Advertising Spending
Robert Coen
Carlton
Associates
Incorporated
500,000
2000
450,000
2007
Agency Employment
Ad Age
Carlton
Associates
Incorporated
Seniors
Carlton
Associates
Incorporated
Juniors
Carlton
Associates
Incorporated
Mid-Level
Carlton
Associates
Incorporated
Churn
Carlton
Associates
Incorporated
Salary Costs
Carlton
Associates
Incorporated
Generational Interests

Boomers - born 1945-1964
Current age 44 – 63
 85 Million of them


Generation X - born 1965 – 1980
Current age 28 – 43
 50 Million of them


Millennials (Gen Y) – born 1980 – 1990+
Current age 18 -28
 76 Million of them

Carlton
Associates
Incorporated
The Hourglass Model
Carlton
Associates
Incorporated
The Hourglass Model
Carlton
Associates
Incorporated
The Hourglass Model
Carlton
Associates
Incorporated
The Hourglass Model
Carlton
Associates
Incorporated
The Hourglass Model
Carlton
Associates
Incorporated
The Hourglass Model
Carlton
Associates
Incorporated
Feeding the Hourglass Model





Talent marketing
Recruiting
Training
Mentoring
Weeding
Carlton
Associates
Incorporated
Training Alone

Booz Allen


Ernst & Young


Over 6% of total payroll
Over a Billion Dollars a year
Ritz Carlton

198 hours per year for each employee
Carlton
Associates
Incorporated
The Bloated Model
Carlton
Associates
Incorporated
Millennials








Narcissistic
Spoiled
Selfish
Disloyal
Demanding
Negative
Distrustful
Pain in the ass
Carlton
Associates
Incorporated
Millennials








Narcissistic
Spoiled
Selfish
Disloyal
Demanding
Negative
Distrustful
Smart asses








Smart
Well educated
Confident
Positive
Team oriented
Community service
Well behaved
Trustworthy
Carlton
Associates
Incorporated
Carlton
Associates
Incorporated
Raw Talent






Race horses
Smart
High energy
High self-esteem
Results oriented
Grow or go mentality
Carlton
Associates
Incorporated
What is a Mentor?

Dictionary definition
Wise advisor
 Loyal friend
 Trusted Guide
 Teacher
 Coach

Carlton
Associates
Incorporated
Mentoring is an Act of
Unconditional Love!
The Elements of Mentoring




Naturalness
Satisfactions
Frustrations
Difficulties
Carlton
Associates
Incorporated
Naturalness




Every species
In the DNA
Intuitive
Eternal
Carlton
Associates
Incorporated
Satisfactions




Link in the social/professional chain
One’s own immortality
Sense of purpose
Sense of worth
Carlton
Associates
Incorporated
Difficulties





Recipient may not want to be mentored
It takes time, effort and commitment
Each of us is a product of what we have learned
It is hard to give what you have never received
Everyone cannot be a good mentor
Carlton
Associates
Incorporated
Four Conditions in a Successful
Mentoring Environment
1.
2.
3.
4.
Mentoring is expected of those capable
The mentoring process is celebrated
There are resources available to help build
mentoring skills
Mentoring becomes part of the
organization’s culture
Carlton
Associates
Incorporated
An Agency’s Staffing
Strategy Will Become as
Important as its Business
Development Strategy
A List of Thoughts








Face the issue
Provide management attention
Develop a staffing strategy
Reevaluate your business model
Protect your best talent
Adjust your staffing model
Embrace employment marketing
Build a prospective talent pool
Carlton
Associates
Incorporated
A List of Thoughts








Expect people to grow or go
Revitalize the mentoring process
Return to school
Expand internship programs
Encourage staff referrals
Invest in training - internal and external
Revisit retirees
Consider outsourcing
Carlton
Associates
Incorporated
“The Assets of This Agency Go
Down the Elevator Each Night”
Leo Burnett
Carlton
Associates
Incorporated