USING FACEBOOK FOR VIRAL MARKETING AND AUDIENCE ENGAGEMENT Presented by Linh Ho, Principal at Ideation Agency linh@ideationagency.com Office: 323-206-6491 www.ideationagency.com THE AVERAGE FACEBOOK USER CLICKS THE LIKE BUTTON 9 TIMES, WRITES 25 COMMENTS, BECOMES A FAN OF 2 PAGES, IS A MEMBER OF 12 GROUPS AND SPENDS 55 MINUTES ON FACEBOOK DAILY. TRADITIONAL ADVERTISING PASS ALONG VALUE = 2:1 VS. VS. SOCIAL MEDIA PASS ALONG VALUE = INFINITE * Higher Return on Investment When it comes to social media it’s all about Return on Engagement What Facebook Posts Can Feel Like Too Few Updates = Messages won’t connect Subscribers are disengaged Too Many Updates = Can you say “hide”? Updates that read like spam = Can you say “unlike”? POST EFFECTIVENESS BY TYPE www.ideationagency.com IMAGE POSTS RECEIVED 22% MORE ENGAGEMENT THAN VIDEO POSTS IMAGE POSTS RECEIVED 54% MORE ENGAGEMENT THAN TEXT POSTS BUT, VIDEO RECEIVES 27% MORE ENGAGEMENT THAN TEXT POSTS Recap of Post Effectiveness Frequency How much is too much? Once a day but No more than 2x a day COMPARING SOCIAL NETWORKS www.ideationagency.com 11 POWERFUL TOOLS FOR MARKETERS www.ideationagency.com Publicize Events Build Brand Loyalty Increase Sales Connect with other Social Media ____________________________ Hold Contests Gain Insight on your Brand Capture Subscriber Information Publish Content Engage with Games Crowdsourcing Drive Traffic to Business Locations Q&A IDEATIONAGENCY.COM