How
to make an effective video
如何有效制作视频

Shooting board
脚本
镜头语言 Film language
1）镜头类型/Shot Type
2）构图 /Composition
3）景深/ Depth of Field
倒萨放大
• 的萨菲
拍摄运动的或体育运动
长焦镜头是必须的
了，同时用广角镜头拍到整个场馆的全貌，
效果就会棒级了
拥有大光圈的定焦镜头适合拍摄音乐电视和
短片，可以虚化摄像机远近的前景是在焦点
外，变焦镜头适用于现场情况变化很快的情
况，比如拍摄体育直播和游行
1）镜头类型
Shot Types
Extreme Wide Shot (EWS) 超广角镜头
• shows the subject‘s surroundings 展示主体环境
• "establishing shot" - the first shot of a new scene
“建立镜头” – 通常作为一个新的场景第一幕
• shows the audience where the action is taking place
向观众展示故事发生地
• expensive shot!!! Why? 昂贵的拍摄， 为什么？
1）镜头类型
Shot Types
Long Shot (Full Shot/ Wide Shot (WS)/ Master Shot)
长镜头/全景/远景
• subject takes up the full frame 对象占据全画面
• used to show subject and its relation to the 用来显示对象和其周围的关系
• emphasizes the environment and includes the character’s whole body
in scenes 强调环境，包括场景中人物的全身
1）镜头类型
Shot Types
Medium Shot (MS) 中景
• framing looks “normal” to the human eye 类似正常人体视觉取景
• actor and its setting (background) occupy roughly equal areas in frame 演员和背景占
据框架大致相当的区域
• frequently used by television news presenters 经常用于电视新闻播报
• captures an actor’s body language and subtle facial expression
捕捉演员的肢体语言和细微的面部表情
1）镜头类型
Shot Types
Close Up (CU) 近镜
• emotional shot : delivers a personal touch 情绪镜头：传递个人情绪
• widely used in commercial 广泛应用于广告
• viewer is drawn into the subject‘s personal space and shares
their feelings 使观众融入到主角的环境并分享他的感受
1）镜头类型
Shot Types
Extreme Close Up (ECU) 大特写
• shows emotion or reaction in very dramatic scenes
以夸张的方式来传递情绪或反映
1）镜头类型
Shot Types
The 180 degree Rule 180°规则
• Two characters in the same scene should always have the same left/right
relationship to each other 两个主角在同一场景中摄影师镜位必须在180拍摄轴的同一侧
Crossing the Line 跨界
•Crossing the line changes the viewer‘s perspective in such as way that it causes disorientation
and confusion 跨越180°界限拍摄会使观众产生混淆的感觉
构图/Composition
构图/Composition
三分法构图
黄金分割构图
对角线构图
对称构图
中心构图
倒萨啊
• 老客户的空间撒回复
• 十大