Do you recognise this brand?
Branding
• What is memorable about the Innocent
brand?
• Do you know anything about the
Company?
• Have a look at the company’s website.
Think about the design, logo etc. What
does this tell you about the company?
• www.innocent.co.uk
What does this tell you?
And this?
What message are they getting
across?
What is the innocent strapline?
And in German?
Not just smoothies…
Why might children respond well to
this?
TV adverts
• Look at some of these TV adverts:
www.innocentdrinks.co.uk/bored/gallery/adverts/2008/
www.innocentdrinks.co.uk/bored/gallery/adverts/2007/
www.innocentdrinks.co.uk/bored/gallery/adverts/2006/
Which do you like best and why?
Innocent in Deutschland und
Österreich
Innocent recently entered the German and
Austrian markets. Have a look at its
website in German:
www.innocentdrinks.de
Now it’s your turn!