Persuasive Speaking
Persuasive Speaking
1
Persuasion

The process of creating,
reinforcing, or changing people's
beliefs or actions.
Persuasive Speaking
2
Ethics and Persuasion


Make sure your goals are ethically
sound
Use ethical methods to
communicate your ideas
Persuasive Speaking
3
ESTABLISH YOUR
CREDIBILITY


1. Competence: How an audience
regards a speaker’s intelligence,
expertise, and knowledge of the
subject.
2. Character: How an audience
regards a speaker’s sincerity,
trustworthiness, and concern for the
well-being of the audience.
Persuasive Speaking
4
USE SOLID EVIDENCE




Use specific evidence
Use novel evidence
Use evidence from credible
sources
Make clear the point of your
evidence
Persuasive Speaking
5
Debate
Agree or Disagree?

Emotional appeals are more powerful
in influencing people than logical
appeals.
versus

Logical appeals are more powerful in
influencing people than emotional
appeals.
Persuasive Speaking
6
5 minute talk


Discuss a persuasive speech you have
heard or given.
How effective was the speech and
why?
Persuasive Speaking
7
Target Audience:


The portion of the whole audience that
the speaker most wants to persuade.
What is your target audience?
Persuasive Speaking
8
How would you research
information for the following
speech?




To persuade my audience that there
should be stricter safety standard on
amusement-park rides.
To persuade my audience that school
districts should not allow soft-drink
companies to stock their products in
school vending machines.
To persuade my audience to donate
time to become literacy tutors.
To persuade my audience to vote in
the next presidential election.
Persuasive Speaking
9
Are these speeches
persuasive to you?





Al Pacino's Inspirational Speech
Persuasive Tips: Introduction
Persuasive Speech: Introduction
and Thesis
Persuasive Speech: Conclusion
Persuasive Speech: Conclusion
Example
Persuasive Speaking
10
CRITERIA:
CONTENT:



Maintain a clear commitment to the
topic, driven by a specific purpose.
Unify your ideas. Everything included
must be relevant and supportive to
your thesis statement.
Include logical argumentation,
enhanced by the use of persuasive
language, rhetorical devices,
statistics and information,
anecdotes, or literary references.
ORGANIZATION:



Include a customary salutation
(Good morning/afternoon Miss and
classmates…) and an effective
introduction
Maintain a recognizable and
appropriate pattern; organize ideas,
ensure that information flows in a
logical manner
Effectively conclude your speech and
thank the audience for their time and
attention
LANGUAGE:


Use appropriate and effective
language which exhibits proper writing
and structure
Pronounce and articulate your words
properly
DELIEVERY:



Speak clearly, projecting your voice
effectively
Use emphasis, tone and pauses to
better persuade your listeners and
keep their attention
Speak in a fluid and controlled pace
AUDIENCE APPEAL:




Speak naturally, sincerely and appropriately;
do not insult, speak harshly or mumble
Maintain eye contact with your audience.
Although the use of cue cards is
permitted, reading is not allowed.
Use gestures meaningfully to illustrate a
point
Avoid swaying, fidgeting, leaning to the
side, reading, touching your hair or
jewellery, etc. Remain as still as possible
required length

The required length varies by grade
level;
– Secondary III: Three minutes,
– Secondary IV: Four minutes,
– Secondary V: Five minutes.

There is a 30-second leeway.
Anything below or above the required
length will incur a penalty.
RUBRIC
INTRODUCTION

Gets attention, clearly identifies topic,
establishes credibility, previews the
main points
OVERALL

Structure of speech is very clear,
conveying a strong sense of purpose
and articulate design.
Attention Getter

Effective use of attention getter
(quotation, statistic, question, story,
etc.) to capture listeners’ attention to
introduce topic. Attention getter is
relevant, meaningful, and seemed to
gain the desired response from
audience
Thesis Statement

Uses a clearly formulated and stated
thesis statement during introduction.
Thesis statement identifies topic and
previews main points.
Subject
Knowledge

Depth of content reflects knowledge
and understanding of topic. Main
points adequately substantiated with
relevant and sufficient support.
Provided accurate explanation of key
concepts.
Organization

Uses effective organizational pattern
for speech purpose. Main points are
clearly distinguished from supporting
details. Transitions are used
effectively.
Logical Appeal

Presents sound arguments to support
major claim. Arguments are supported
with sufficient, relevant, and valid
evidence.
Emotional Appeal

Effectively and ethically appeals to
audience emotions to achieve
persuasive goal. Vivid and emotive
language effectively used to create
imagery to engage audience
emotionally.
CONCLUSION

Uses a transition to signal the end,
reviews main points, brings closure,
memorable
Eye Contact

Consistently and effectively used eye
contact to establish rapport with
audience. Inconspicuous use of
speaker notes and effective use of
scanning
Body Language

Expressive, dynamic, and natural use
of gestures, posture and facial
expressions to reinforce and enhance
meaning. Body language reflects
comfort interacting with audience.
Voice

Natural variation of vocal
characteristics (rate, pitch, volume,
tone) in Standard English to heighten
interest and match message
appropriately.
Fluency

Appropriate pronunciation,
enunciation, and articulation. Minimal
use of vocalized pauses (um, uh, er,
etc).
Flow

Demonstrates a very solid awareness
of good speaking technique. Speaks
clearly, with confidence, and has
“presence.”