外语系
纺织商务英语
Textile Business English
Module Three
Visits and Travel
Task 3
Trade fair
Learning Objectives
1. To comprehend basic trade fair vocabulary
and expressions
2. To understand how to participate in a
trade fair
3. To enable students to master the
steps of attending a trade fair.
Lead-in—Group discussion
1.
2.
What kinds of trade fair have you ever
known? Can you make a brief
description of them?
What should you do before attending a
fair?
Useful expressions and patterns
 1.
Good morning! Welcome to our stand.
 2. Could you please give me some
information about the trade fair? I’d like
to know…
 3. When does the trade fair begin?
 4. How long does the trade fair last?
 5. Who organizes the trade fair?
 6. How large is the exhibition hall?
 7. I need to book a stand. Could you
please tell me how much space is
allocated for each stand?
Useful expressions and patterns
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8. How do you feel like the quality of our products?
9. We are always improving our design and
patterns to confirm to the world market.
10. This new product is to the taste of European
market.
11. We are satisfied with the quality of your
samples, so the business depends entirely on your
price.
12. Thank you for coming to our stand. You would
be very welcome if you would like to visit our
company and learn more about us.
13. Nice meeting you. Please give us a call if you
need more information about our products.
Listening
Dialogue 1
Notes to the dialogue
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1 China Import and Export Fair in Guangzhou: 广
交会
2 effectiveness: 产生预想效果
3 exposure: 展示
4 bring about: 带来
5 booth: 展位，摊位
Listening
Dialogue 1
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Listen to the dialogue 1 and think about the
following questions.
1 Have you ever been to an exhibition before?
2 Where can you get information about trade
fairs?
3 What can you achieve from attending trade
fairs?
4 What can you make preparation for trade fairs?
Listening
Dialogue 2
Brainstorming Question
What departments do we usually
have in a factory?
Listening
Dialogue 2
Notes to the dialogue
1 anything special? 有事吗？
2 decoration: 装饰，装修
3 guidebook: 指南
4 confirm: 确认
Listening
Listen to dialogue 2 and answer the
following questions:
 1. Where is their booth?.
 2. What is their booth background look
like?
 3. Why should they prepare flyers?
Listening
Dialogue 3
Notes to the dialogue
1 business card: 名片，也可以称为name
card
2 gathering: 集会
3 specialize in doing: 专营
4 standing: 身份，地位，名望
5 City Bank: 花旗银行
Listening
Listen to dialogue 3 and fill the blanks
with what you hear.
 1. The Fair is a big __________ taking place
twice a year.
 2. Ours is a company specializing in
exporting ___________.
 3. My shoes firm has a high standing in my
country. My bank is __________, New York.
Reading and Analyzing
Passage Reading One
A speech on trade fairs
Reading and Analyzing
Brainstorming Question
What’s the main purpose of attending a
fair?
A speech on trade fairs
Attending trade fairs can be an excellent
way to test and open up domestic and
foreign markets and to find new suppliers.
Customers hoping to get the best value
from attending trade fairs must work out
what kinds of products or services. they
want to find out and who they want to meet.
A speech on trade fairs
An ideal trade fair can help them to see and
compare new and relevant products or
services, find new and specialized
suppliers, encounter new ideas and
innovative companies, get up-to-date with
new technologies and make contact with
other people in their area of business.
New Words and Expressions
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1. domestic adj. 家庭的, 国内的,
2. supplier n.供应者, 补充者, 厂商, 供给
者
3. customer n.消费者
4. specialize vi.专攻, 专门研究, 使适应
特殊目的, 使专用于
5. innovative adj.创新的, 革新(主义)的
6. up-to-date adj.直到现在的, 最近的, 当
代的, 新式的
Notes to the Passage
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1 Customers hoping to get the best
value from attending trade fairs must
work out what kinds of products or
service they want to find out and who
they want to meet.
那些希望通过参展能有所获利的客户必须
了解他们想要的产品或服务。
2 get up-to-date with new
technologies and make contact with
other people in their area of business.
获得最新的技术，并且能和行业中的人保
持联系。
Group Discussion
Discuss the following questions
with your partner.
 1. What is good way to open up
domestic and foreign markets?
 2. What can you get from trade fair?
Reading and Analyzing
Passage Reading Two
Why Visit an Exhibition
Why Visit an Exhibition
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There are many ways of collecting products and
supplier information, but only exhibitions allow you
to put suppliers’ claims comprehensively to the
test by examining the products yourself,
questioning their creators, comparing and
contrasting their performance specifically. Visitors
attend exhibitions to see what’s new Exhibitions
are a recognized launch pad for new products and
an extremely efficient way to keep up date with the
latest innovations.
Why Visit an Exhibition
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Evaluate products and suppliers
You can compile a wide range of competitive information
on products and suppliers in a concentrated period of time.
Keep informed of industry and market developments
Exhibitions are a rich source of new ideas and
applications and they play an important role in strategic
planning and business generation.
Network/Develop business contacts
Exhibitions are a focal point for industry, attracting a broad
cross-section of representatives, form buyers and sellers to
trade associations and the media.
Why Visit an Exhibition
Other common reasons for attending exhibitions
include:
 to consolidate business relationships
 to solve specific problems
 to find new marks
 to appoint agents/seek principals
 to discuss specific terms/conditions/pricing
 to obtain technical knowledge
 to discuss business needs in a neutral
environment

Group Discussion
 1)
What are the possible reasons for visiting
an exhibition?
 2) Do you think that exhibitions may help
develop business contacts? Why or why not?
Reading and Analyzing
Passage Reading Three
At the Autumn Commodities Fair
At the Autumn Commodities Fair
Chen Hong, a student of the College of Textile and
Garment, is now having her practical training at the Autumn
Commodities Fair in Guangzhou. She marvels at a great
variety of new and traditional garments of our country.
Indeed, the garment style of one country can reflect its own
culture and life style.
With the development of the civilization of the world,
fashions for men’s clothes and those for women’s are
changing as well. People are eager to wear garments of
special styles and they also have tendency to buy clothes
of higher class. So varieties of garments are elaborately
designed to meet different types of needs and cater for
At the Autumn Commodities Fair
various tastes among the public. Many newly-designed
clothes in a wide range of colors and styles at the fair
attract everyone present. In the Garment Hall of the Fair,
there are many different kinds of colorful and fashionable
garments, such as skirts, dresses, pajamas, jackets,
trousers, overalls, swimming trunks, coats and beautiful
underclothes. etc.
Businessmen from our country or even all over the world
come to the factory. They are going around and chatting
about the garments. Some are making inquiries, some are
bargaining with others, and some are placing orders. They
are doing business on the spot. The Commodities Fair of
Guangzhou is really a big show.
New Words and Expressions
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commodity
n.商品
variety
n.多样化，丰富多彩
a great variety of 多种多样的，品种繁多的
traditional
adj.传统的
material
n.材料，原料
pajamas
n.（一套）睡衣裤
overalls
n.（上下连身的）工作服
trunks
n.（男用）紧身游泳裤
civilization
n.文明
tendency
n.倾向
New Words and Expressions
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elaborately
cater
range
in a range of
chat
inquiry
order
spot
adv.精心地，详尽的
v.迎合，投合
n.变动范围
在……范围内
v.聊天
n.询问,打听
n.订购,订货单
n.地点,场所
Group Discussion
Read the passage and decide whether these
statements are True (T ) or False ( F)
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1 ( )Chen Hong is very surprised at a great variety of new
and traditional garments of our country.
2 ( ) With the development of the civilization of the world,
fashions for men’s clothes are not changing as the same
as those for women’s.
3 ( ) Businessmen from all over the world come to the trade
fair, Some are making inquiries, some even doing business
on the spot.
Assignment
Discuss with your partner on what
benefits you can expect if you exhibit at
trade fairs and how to prepare for trade
fairs.
Please write a brief report about it and
demonstrate it in class next time.
Reference
For more topic-related information ,
please refer to the following websites:
http://www.biztradeshows.com/china/
http://www.chinatradeshows.com/
http://en.wikipedia.org/wiki/Fair_trade