New Patient Referral Program
Smart practices keep people talking
People talk about your
dental office for
three reasons:
1. They like you or
they like your work
2. It simply feels good
to talk about the
results they have
experienced
3. They’re part of your
team - an insider
Market Research Surveys targeting
women between 30-60 years of age
Question # 1
When looking
for or deciding on
a dentist what do
you rely on? . . .
83% rely on a recommendation
from a friend or family member
External marketing challenges
External
 The average active
adult is hit with a huge
number of advertising
messages on a daily
basis.
 Traditional Advertising
has become way to
expensive and returns
are not predictable.
 Lower case Acceptance
& Lower Retention
numbers.
The cost of patient acquisition is
considerably less through internal
marketing.
External
Internal
Referred patients spend more,
stay longer and refer more people
to your practice
External
Internal
“I know how you feel, but I just
love my dentist and his staff!”
Internal
 Friend recommendations
10 times more effective
than traditional paid
advertising
 Economical –considerably
less expensive than
external advertising
 A referred new patient
 trusts you more
 judges you less
 and has a higher
retention
“I used to hate going to the dentist, but
not any more!
 Your satisfied patients
are more compelling
than any advertisement
 Keeping your patients
actively promoting your
practice is the game
plan.
 Getting your entire
team consistently
playing the referral
game.
The 7 Keys
Motivation
Message
Recognition
Referral Gift Cards
Referral Engagement
Creativity
Consistency
KEY 1
Motivation
 Why does your team
want more new
patients?
 Why do your patients
want to refer people?
 Do the answers align?
 Motivate your audience
and win!
KEY 2
Message
 Creating the right
message will give
your referral campaign
more drive
 It is a very simple,
easy to remember
phrase
 It must have a
high response rating
KEY 3
Recognition
 Make it interesting and
appropriate
 If you acknoledge your
players properly they
will send more referrals
 Show gratitude - it’s
right and it’s powerful
 Create the perfect
system for your team
Take Care Of Your Team And
They Will Take Care Of You!
KEY 4
Activate Your Referral
Gift Card Program Today!
Start Getting More Referrals Tomorrow!
Premium 16pt Card Stock UV High Resolution
KEY 5
Referral Engagement
 By engaging your patients
quickly and correctly you
will see an immediate
increase in your referral
numbers.
 Compliment the patient in
your normal genuine
fashion “you did great
today” or “you are such a
great patient” or “it is
always so nice to see you”.
You simply bridge over
from your normal friendly
conversation into playing
the referral gift card.
KEY 6
Creativity
 Keep your referral
program fresh
 Make it fun, interesting,
and professional
 If you are remarkable
people will remark and
talk about you positively
 If you are boring they will
be snoring
 Give your staff and
patients new tools all
of the time
KEY 7

Consistency
Referral marketing
action steps are
simple and easy to
follow
 We will put your
team behind the
wheel with the most
effective internal
marketing tools
on the market
Be Consistent And Drive Your
New Patient Referral Machine
Get Started Today!
STEP 1:
 Three NPR referral programs
from which to choose
 Your NPR rep will answer all of
your questions and help you
determine the best program for
you.
 One for every budget
 Scalable with 10 years of
stable ROI for our clients
Getting Started
STEP 2:
Your NPR marketing
professional will
contact you and
answer all of your
questions.
 Get the details for
your personalized
referral program and
amazing referral gift
cards.
Get Started Today!
STEP 3:
You will receive a live Inoffice or Online PowerPoint
Training Course
 For you (the dentist)
 Your team leader
 Your entire staff
Successfully implement the
Ultimate Referral Gift Card
Program in your dental office.
Contact Us Today!
Start Getting More Referrals
Tomorrow!
New Patient Referrals
NewPatientReferrals.com
Jeff Simms, CEO-Owner
727.674.5172