Document Etiquette

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Document Etiquette
White space
An essential design element
Should balance text and graphics
Allows readers to digest what is being
communicated
Carries as much weight in a layout
as a graphic
Font Size
Should be easy to read
Standard for main text is 12 pt.
Font Types
Serif: a more traditional font typeset originally
credited to the Romans.
i.e.. Times New Roman
Made word blocks appear more uniform before
digitized printing came around.
Font Types (con’t.)
Sans Serif: a more contemporary typeset
i.e. Arial
Eliminates “visual noise” for smaller font
sizes.
Font Styles
More than 2 font styles is too much of a good
thing!
Decorative fonts should only be used as titles
or headers.
Don’t overbold or overitalicize;
Bo-o-oring
Spacing
Short paragraphs:
Are concise
Help the reader quickly find details
Should be used under subheadings
Spacing (con’t)
Alignment brings order to chaos
Align paragraphs consistently
Keep vertical lines in mind
– Pleasingly align text and graphics with white space
Sentences should be at least 1.5 lines apart
– More for younger audiences
Layout
Be consistent
Know the audience and their needs
Use call out boxes
DiD you know…
A Call Out box draws
readers attention
Resources
http://www.gooddocuments.com/technique
s/techniqueshome.htm
http://www.ossweb.com/articles.html
http://desktoppub.about.com/