ELTP 6
Brands
Jeremy
Starting UP!
Value for money
Top of the range
Reliable
Luxurious
Durable
timeless
inexpensive
fashionable
well-made
cool
sexy
Starting UP!
• Why do people buy brands?
• Why do you think some people
brands?
• How loyal are you to the brands you
have chosen? For example, when you
buy jeans, do you always buy Levi’s or
Zara?
dislike
Which do you think is the biggest
company???
Fact and Evidence!
Brand Name
Industry
Brand Value in 2003
($ Billions)
Coca Cola
Beverages
70.45
Microsoft
Technology
65.17
IBM`
Technology
51.77
General Electric
Diversified
42.34
Intel
Technology
31.11
Nokia, Finland
Technology
29.44
Disney
Leisure
28.04
McDonald’s
Food retail
24.70
Marlboro
Tobacco
22.18
Mercedes, Germany
Automobiles
21.37
PRE-READING ACTIVITY
• WHAT KINDS OF PRODUCTS WHICH YOU
USE THAT COME FROM INDONESIA?
• WHAT KINDS OF PRODUCTS WHICH YOU
USE THAT COME FROM OTHER COUNTRIES?
• WHY DO SOME COMPANIES MAKE LUXURY
PRODUCTS ABROAD RATHER THAN AT
HOME?
4 Reading SKILLS!
1. Skimming : Read quickly through the
text to get the GENERAL idea.
2. Scanning : Read quickly through the
text to get the DETAILED information.
3. Keywords : Underline the words used
to reveal the internal structure of an
author's reasoning
4. Parallel Expression : Pay attention to
words that mean the same thing.
True or False question HINTS!!
1. Do not let yourself get stumbled on the
difficult vocabularies as few of them
are just distractors.
2. The answers are generally in sequence.
3. Underline the KEYWORDS mentioned in
the questions.
REVIEWING TENSES:
• Simple Present Tense
Past
Present
Future
To explain:
1. Habitual Activities (The company recruits the new
employees twice a year)
2. General things or truth (The earth spins)
3. Mental activities (I assume that he is quite self centered)
Simple Present
Subject
Auxiliary
Verb
Main
Verb
+
He, She, It
-
-
reviews
The report
annually
+
They, We, I, You
-
-
review
The report
annually
_
He , She, It
does
not
review
The report
annually
_
They, We, I, You
do
not
review
The report
annually
Auxiliary Verb
Subject
Main
Verb
?
Does
He, She, It
review
The report
annually?
?
Do
They, We,
I, You
review
The report
annually?
• Simple Present Progressive
Past
Present
Future
To explain :
1. The activities happening now (ongoing situations)
(The company is hiring many software engineers at the moment)
Present Progressive
Subject
Auxiliary
Verb
+
He, She, It
is
-
Checking
The report
now
+
They, We, You
I
are
am
-
checking
The report
now
_
He , She, It
is
not
checking
The report
now
_
They, We, You
I
are
am
not
checking
The report
now
Auxiliary Verb
Subject
?
is
He, She,
It
-
checking
The report
now?
?
Are
They, We,
You
I
-
checking
The report
now?
Am
Main
Verb
Main
Verb
Exercise 1
At the moment I Am working
(work) for a cosmetics company.
We offer a full range of cosmetics products and sell (sell)
cosmetics and toiletries around the world. Our main cosmetics
Is dominating
brand
(dominate) the French market and it
Is doing
(do) well in the rest of Europe at the moment, too. In
fact, the brand becomes (become) more and more popular
throughout the world and our market share grows
(grow)
everyday. We usually develop
(develop) and extend (extend)
products under our existing brand name. The brand is distinctive
and stands (stand) out from the competition. However, this year
we Are creating (create) a completely new brand of cosmetics.
SPEAKING (Taking parts in meeting)
Asking for Opinions
-How do you feel
about…?
-What do you think?
-What’s your opinion?
-What’s your view?
Giving Opinions
I think…..
I suppose…
I reckon…
In my opinion…
Personally,….
Agreeing
That’s true!
I agree
Absolutely
Indeed!
You can say that again..
I’ll say!
I couldn’t agree more!
Disagreeing
I see/know what you mean,
but…
I’m afraid I can’t agree..
Maybe, but…
Making Suggestions
I think we should…
How about…?
Why don’t we..?
Perhaps we could..
Case Study (Writing)
Write an E-mail to caferoma’s
managing Director, Jeremia Agustinus.
Summarise what actions you agreed to
take at the meeting to solve
Caferoma’s problems. Explain your
reasons.