Dingman Center for
Entrepreneurship
Smith School of Business
University of Maryland
HCIL Annual Symposium
1
May 31st, 2007
Agenda
 Venture Creation Process  Ideation
 Entrepreneurial Mindset  Assessment
 Start the Business
 Implementation
 Iteration
2
Opportunity Evaluation:
Venture Creation Process
•
Iteration
•
•
•
Ideation
Think Big
Ideas
THIS
HCI MODEL
• Systematize
the
Find a Business Model
processSAME AS
IS THE
• Disciplined
decision
Prove
THE
VENTURE
• CREATION
Virtuous cycle
Improve
Assessment
Implementation
3
Entrepreneurial Definitions
My
Definition……..
Create
Value!
4
Finding an Opportunity
(IDEATION)
5
Global Indicators
6
Interface is Everywhere
7
Find a Business Model that works
(Assessment)
8
Finding a Model
9
What fails
•
•
•
•
•
Static experiences
Complicated
Distracting
Inefficient
Incomplete
10
1.
2.
3.
4.
5.
IMPLEMENTATION
Five
Questions
Problem
Addressable Market
Your Solution
Team
Worthwhile
11
Market Challenges
12
Is it Worth it?
13
ITERATIONImprove the Model:
Venture Creation Process
• Ask the right questions
• Learn from your mistakes
• Think BIG IDEAS!
14
Summary
 Solve a real problem
 Understand Customers
 Implement
 Low Tech/Low Cost Rollout strategy
 Leverage your Skills
 Iteration Improve the Experience
15
Guidelines for Success
16