Introduction
Congratulations on applying for the 2013 IAAPA Brass Ring Awards:
Marketing Excellence!
These awards recognize and celebrate the best marketing and public
relations that the attractions industry has to offer.
Use this MS PowerPoint (PPT) template as your entry form for the following
awards categories:
•Outdoor Advertisement (Slide # 7)
•Integrated Marketing Campaign (Slides 8-10)
•Digital Marketing Campaign (Slides 8-10)
•Public Relations Campaign (Slides 8-10)
•Social Media Campaign (Slides 8-10)
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Introduction
You may use PowerPoint's features to insert text, photos, graphics, images,
audio and video to support your application and to “tell the story” of your
campaign.
Your PowerPoint file can have as many slides as you need. However the
over all file size should be limited to 100mb.
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Awards Judging
An adjudication panel of marketing professionals will judge the entries. Each
judge will review and score entries using the following criteria:
•Description of program and quality of supporting materials.
•Results of the program and its impact on the facility.
•Originality and creativity of programs.
The decision of the judges will be final.
The judges may assign an entry to another category
if they deem it more appropriate.
3
Awards Entry: Background Information
Please use this slide to provide background information on your
facility.
Information should include:
•Name of Facility (include logo and photograph)
•Location
•Size (annual attendance)
•Facility staff (full time, part time and seasonal employees)
•Year founded
•Notable achievements
•Number of attractions (where applicable)
•What is your attractions unique selling point?
4
Awards Entry: Marketing Information
Please use this slide to provide background information on the
marketing at your facility.
Information could include:
•Primary target market
•Secondary target market
•Competitive Media Market
•Any other relevant information
5
Awards Entry: Success Measures
Please use this slide to tell us how you measured the success of
your entry.
Such Information could include:
•Media hits
•Page impressions
•Attendance Increase
•Revenue
•Other measures of success
6
Awards Entry: Outdoor Advertisement Category
Please use this slide to illustrate your outdoor advertisement
category entry.
•Insert samples of your outdoor advertisement in this slide.
•Use a JPEG file format.
•Insert additional slides with pictures if needed.
•Insert 50 -100 word description of the entry including the creative
concept and how successful it was.
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Awards Entry:
Integrated Marketing, Digital Marketing, Public Relations and
Social Media Campaign Categories
Please use this slide to provide information on the campaign that
you are submitting.
Information could include:
• Concept and rationale: what were you hoping to achieve?
• Target market: who were you hoping to reach?
• Objectives: what were your key objectives?
• Execution: how did you execute this?
8
Campaign Information cont’d
Program Elements
Please use this slide to provide information on the campaign that
you are submitting. Insert duplicate slides as necessary to
complete this section.
Information could include:
• Sample of print media
• Sample radio spot
• Sample TV spot
•
Other media samples
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Campaign Information cont’d
Program elements (optional)
Cross marketing disciplines used:
- Advertising
- Promotions
- Public Relations
-Group Sales
-Social Media
-On-line Advertising
- Outreach / Guerilla Marketing
- Viral Marketing
- Internal Marketing
- In park Promotions
- Website / Mobile
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Saving Your Presentation
Once your PowerPoint is complete, save the file.
Use the following name format to name your files:
• Outdooryourparkname.ppt
• Integrateyourparkname.ppt
• Digitalyourparkname.ppt
• PRyourparkname.ppt
• SocialMediayourparkname.ppt
Please burn each category entry onto a separate CD or DVD or
thumb-drive
Your CD or DVD label should indicate: award category, your
park’s name, and address.
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Submitting Your Presentation
There are 2 easy ways to submit your presentation:
1. On-line Submissions – Register and submit your entries online via the Brass Ring Awards FTP site. Go to: 2013 Brass
Ring Awards On-line Submissions.
or
2. Mail-in Submission – Save your entries on CD/DVD or thumbdrive and mail the along with a completed application form to
IAAPA.
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Shipping Information
Mail your completed entry to:
IAAPA
2012 Brass Ring Awards Marketing Excellence
1448 Duke St.
Alexandria VA 22314
USA
A 2013 IAAPA Brass Ring Awards application form can be
downloaded from this link:
2013 Brass Ring Application Form
Questions concerning the IAAPA Brass Awards should be directed to:
Eamon Connor at 703 299 5744 or econnor@iaapa.org
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Final Information
Entry Deadline
Entries must be received by IAAPA no later than close of
business August 1, 2013. Each IAAPA facility member may
submit one entry only in each category. Notification of receipt of
the application will be acknowledged and finalists will also receive
notification when judges have made their decisions. Attendance
to the Awards Presentation is open to all.
Entries become the property of IAAPA and will not be returned.
Questions concerning the IAAPA Brass Awards should be
directed to Eamon Connor at 703 299 5744 or
econnor@iaapa.org
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