5
Chapter
5 Visual Design
Multimedia
Chapter
Visualfor
Design
for Multimedia
Contents
 Section 5.1 What is Visual Design?
 Section 5.2 Using Visual Design for Multimedia
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Chapter 5 Visual Design for Multimedia
Section 5.1 What is Visual Design?
• To develop successful multimedia
projects, you must have an understanding
of the elements of art and the principles of
visual design.
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Chapter 5 Visual Design for Multimedia
Elements of Visual Design
The principles of visual design are the guidelines for
how to arrange or use the visual elements of art.
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Chapter 5 Visual Design for Multimedia
Elements of Visual Design
Line
The type of lines you choose will suggest different
feelings and ideas. Lines can guide the user’s eye
movement or suggest direction or orientation.
• Curved lines create a calm tone.
• Sharp, jagged lines are more aggressive.
• Horizontal lines convey tranquility and rest.
• Vertical lines are associated with power or
strength.
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Chapter 5 Visual Design for Multimedia
Shape, Form, and Space
• A shape is a two-dimensional object that has
height and width but no depth.
• A form is a three-dimensional object with height,
width, and depth.
• Space refers to the real or implied distance
between, around, above, below, and within
objects.
When creating multimedia, leave enough room
around objects so that elements are not too close
together.
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Chapter 5 Visual Design for Multimedia
Color and Color Schemes
Choose colors carefully to create a mood.
• A flyer or Web site for a might use a light yellow
or intense greens and reds to create a bright,
energetic mood.
• A spa might choose a less intense blue to
create a calm, relaxed mood on their business
card.
As you choose a color scheme, limit the colors as
much as possible. Select colors that work with the
project’s theme, purpose, and audience.
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Chapter 5 Visual Design for Multimedia
Texture
• Common textures are rough or smooth, dull or
shiny, and soft or sandy.
• Texture can be created through use of repeated
lines or color values and patterns.
• Always make sure that the textures you use are
not distracting and that they work well with the
other elements to support the entire design of
your multimedia project.
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Chapter 5 Visual Design for Multimedia
Elements of Visual Design
What are the elements of art?
The elements of art are line, shape, form, space,
color, and texture.
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Chapter 5 Visual Design for Multimedia
Principles of Visual Design
Follow the principles
of visual design to
organize various
elements so you can
create a that
supports the
project’s purpose
and goals. It should
create greater visual
interest.
Balance
Variety
Harmony
Creates stability
Emphasis
Creates a focal point and
draws attention
Proportion
Creates size
relationships
Pattern
Creates a consistency
Movement
Creates action, or a
sense of perspective or
space.
Creates movement and a
visual tempo, or pace
Rhythm
Glencoe Introduction to Multimedia
Creates visual interest
Creates unity
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Chapter 5 Visual Design for Multimedia
Principles of Visual Design
What are the principles of visual
design?
The principles of visual design are balance, variety,
harmony, proportion, pattern, movement, and
rhythm.
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Chapter 5 Visual Design for Multimedia
Section 5.2 Using Visual Design in
Multimedia
• Applying principles of visual design will
help you create successful multimedia
projects.
• Evaluating your design will give you the
opportunity to reflect on your developing
skills.
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Chapter 5 Visual Design for Multimedia
Layout Guidelines of Visual Design
It is important to consider your audience at all times.
If multimedia elements are inviting, attractive, and
useful, users will feel comfortable.
A good layout arranges text and graphics on each
page or display screen to tie the entire project
together.
• You can use storyboards, mock-ups, or graphic
organizers to develop your visual design.
• You can also brainstorm to generate layout
ideas.
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Chapter 5 Visual Design for Multimedia
Apply Visual Design Principles
Evaluating visual design in multimedia will help you
understand how to use the principles of visual
design.
 Text should stand out from graphics and other
objects.
 Content should be easy to read.
 Graphics should be visually appealing and
informative.
 Elements should not be distracting.
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Chapter 5 Visual Design for Multimedia
Layout Guidelines for Digital Media
• Designs for print media do not necessarily work
well for digital media.
• A slideshow’s design must be easy to understand
and easy to read from the back of the room.
• The visual design for a CD or DVD should be easy
to navigate and communicate important information
clearly.
• The visual design for a Web site must organize and
present information specifically for the Web.
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Chapter 5 Visual Design for Multimedia
Layout Guidelines for Digital Media
Why is it important to consider
your audience when creating
digital media?
It is important to consider your audience when
creating digital media because you want users to
be able to easily navigate through the media and
access important information.
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Chapter 5 Visual Design for Multimedia
Multimedia Accessibility
Make sure that all
types of people
can easily access
and use your
presentation.
Review the chart
at the right for
techniques on
making information
accessible.
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Chapter 5 Visual Design for Multimedia
Evaluation and Peer Review
• Conducting an evaluation can help you determine if
you met your purpose and goals.
• After you have evaluated your project on your own,
conduct a peer review to get objective feedback
from your project team.
• When you get the recommendation and evaluation
comments back from your peers, review it carefully
to help you refine your project’s design.
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Chapter 5 Visual Design for Multimedia
Chapter Summary
• Good visual design is important to develop
multimedia that is consistent with the project’s
purpose and easy for the viewer to understand.
• Well-designed multimedia are created using the
elements of art and principles of visual design.
• Use visual elements like line, color, and shape,
and principles such as balance, harmony, and
proportion to help build visually appealing
multimedia.
• Organize and present the information specifically
for the deliverable.
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Chapter 5 Visual Design for Multimedia
Chapter Summary
• Designs that work well for print media do not
necessarily work well for digital media.
• Accessible multimedia allows people with different
needs and abilities to access and use its content.
• Evaluate the visual design to ensure that it
reinforces the multimedia’s purpose and goals.
• Evaluation and peer review allow you to determine
whether the design successfully communicates
your ideas visually.
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Chapter 5 Visual Design for Multimedia
End of
Chapter 5
Visual Design
for Multimedia
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