Clocky, The Run Away Alarm Clock
Nicholas G. Block
MIS 304
November 16, 2011
Clocky
NaNda Home
•
•
•
•
Origins
Features
Success
Upgraded Versions
Origins
•
•
•
•
Invented For an Industrial DESIGN CLASS BY GAURI NANDA, THEN A GRADUATE STUDENT AT
MIT MEDIA LAB, CLOCKY WON THE 2005 IG NOBEL PRIZE IN ECONOMICS
The original prototype was built in three days and was covered in shag carpet to appear like a pet.
Several months after a description was posted on the Media Lab website, pictures of Clocky were picked
up on various technology product blogs including Gizmodo, Engaget, and BoingBoing.
Nanda filed for a patent and, with support from her family, left MIT after a master’s degree to found
Nanda Home and develop the invention for commercial production
FEATURES
• The device functions as a regular alarm clock, except that it moves on its own power when the
snooze button is pressed a second time
• A microprocessor ensures that the device will move at a random speed direction, and around
obstacles, using a different route each time
• Large wheels on shock absorbers extend beyond the top of the clock to protect it from impact
should it roll off a nightstand.
• By the time the alarm sounds again the device is in a place unknown to the user, who is forced to
determine where it is, and possibly walk to that location to press the snooze button again.
success
• Rather than sell the Clocky concept, inventor
Gauri Nanda started her own online retail
store, Nanda Home, to market her product.
• By 2008, Clocky had brought in $2 million in
revenue.
UPGRADED VERSIONS
• TOCKY- SAME CONCEPT AS CLOCKY, BUT WITH A NEW
DESIGN AND AN MP3 PLAYER BUILT IN. You can also record
messages using his built-‐in microphone. Fill Tocky with
reminders for yourself, or wake-‐up greetings for the snoozers in
your life!
• Tocky tints are individual protective skins that add color to
Tocky's shell. Change tints as often as you change your sheets!
REFERENCES
• http://www.clocky.net/
• http://www.earlytorise.com/2011/01/11/have-you-heard-ofclocky/
• http://www.shmula.com/interviewing-clocky/356/
• http://garry.posterous.com/living-the-dream-clocky-1-lone
QUESTIONS?