2013 Popcorn Kickoff
WELCOME!
Let the Adventures Begin
2013 Popcorn Sale
 Exciting NEW products
 Product enhancements
 Simple steps for growing your sale
 Goal setting
 Communication plan
 Successful popcorn kick-off
 INCENTIVES that motivate!
 Leader tools at www.scoutpopcorn.ca
 Sale specifics: Dates, commissions, etc.
New Products
•
Scouts want to hear “yes” more often at the door
•
Give Scouting families unique products they’re excited
to sell.
•
Emphasis on mid-range priced products, $15 - $20
•
Bring unique and flavourful products to the consumer
•
Continue to offer the healthiest products in the industry
- All products have Zero grams of Trans-Fat
New Products
NEW: Dark & White Chocolatey Drizzle
New Products
NEW: Bacon Ranch Tin
New Products
NEW: Cheddar Cheese & Jalapeño Pepper
New Products
NEW: Sour Cream & Onion
Product Improvement
Sweet & Savoury Collection
• NEW Dark & White Chocolatey Drizzle
• NEW Cheddar Cheese Corn
• NEW Kettle Corn pre-pop
New Tin Design
Chocolate Lover’s Collection
http://www.scouts.ca/popcorn/canadian-forces-program.html
2013 Product Line-up
Grow Your Sale
1. Plan your program and Set Goals
2. Motivate your Scouts with INCENTIVES!
3. Build your best Popcorn Kickoff ever!
4. Constantly Communicate with Scouts and parents
5. Use the best ways to Sell and achieve your goal!
Plan Your Program
Go to the Virtual Sale Planner at www.scoutpopcorn.ca
•Build your plan using the Program Planner
1. Plan for your yearly activities
2. Budget for all events
3. Set Goals for your group and youth
•Fill in your number of youth, commission and activities per
month with costs.
•The planner does the rest!
Plan Your
Program
Virtual Sales
Planner
www.scoutpopcorn.ca
Virtual Sales
Planner
www.scoutpopcorn.ca
Scout/Group
Goal
Set Your Goal
Only 40% of the Scouts set a sales goal
Scouts setting a goal had an average sale of $1,076
Scouts without a goal averaged $332 in sales
Only 46% of the Groups set a sales goal
Groups that set goals averaged $10,380 in sales.
Groups without a goal averaged $6,900 in sales
Set Your
Sales
Goal
Set Your Goal
$
6,075
Budget Goal
/
30%
Group
Commission
=
$ 20,250
Group
Sales Goal
Set Your Goal
$
6,075
/
20,250
Sales Goal
=
Group
Commission
Budget Goal
$
30%
/
60
Number of
Scouts
$ 20,250
Group
Sales Goal
=
$
338
Scout Goal
Set Your Goal
$
6,075
/
20,250
/
60
338
Scout Goal
/
$
21.00
Avg. Price per
Container
$ 20,250
Group
Sales Goal
=
Number of
Scouts
Sales Goal
$
=
Group
Commission
Budget Goal
$
30%
$
338
Scout Goal
=
16
Container
Goal
Set Your Sales Goal
Guest Presenter (if applicable)
Volunteer 1
Group
Area
Gross Sales:
Motivate Your Scouts
Motivate Your Scouts
•
Build your own group-level incentives
• Pie in the Face for $500 Sellers!
• Top Group Seller Prizes!
• Pizza Party for reaching the goal!
•
Post-Secondary Scholarship
•
Sell $2,500 one time and 6%
of your total sales each year
is invested in your own PostSecondary scholarship
account
Motivate Your Scouts
•
Additional Council Incentives
Motivate Your Scouts
Guest Presenter (if applicable)
Volunteer 1
Group
Area
Gross Sales:
Build the BEST Kickoff
The kickoff is the single most important factor for
you to have a good sale
Have a 30-minute fun-filled Popcorn Kickoff:
• Refer to the Leader Guide at www.scoutpopcorn.ca
• Make it FUN and FESTIVE!
• Show parents what’s in it for them
• Have giveaways and prizes
• Prepare your Scouts
• Have role plays and practice the sales script
• Help your Scouts gain the confidence to sell!
Build the BEST Kickoff
Want to close sales?
Take the following approach when
speaking to a potential customer…
Hi, my name is _____ and I’m a Scout with Group ___.
I’m selling popcorn so I can ______.
You can help me reach my goal by trying some of my popcorn!
Will you please help me?
More effective than asking, “Want to buy some popcorn?” don’t you think?
Build the BEST Kickoff
Guest Presenter (if applicable)
Volunteer 1
Group
Area
Gross Sales:
Communication
It’s important to follow up after your kickoff and
throughout the sale with important sale information.
Use email, social media, and meetings to remind families about:
•Sales goal for each Scout
•Key sale dates
•Scout rewards available
Go to www.scoutpopcorn.ca to access
communication tools:
•Promotional Images
•Leader Guide
Best Ways To Sell
$500 is the GOAL
Invest a little time with your child and achieve your
Goal!
TAKE ORDER = $400 Goal
Average $200 per hour Door-to-Door = 2 hours
SHOW & SELL = $100 Goal = 1 hour
Take Order Sale
Scouts use an order form
to go door-to-door or sell to family and friends.
•
Establish your dates – take order sales typically start immediately after kickoff.
•
Determine sales territory
•
Create a “Blitz Day” to have youth sell as a
group activity
•
Have parent(s) take an order form to work
Show-n-Sell
Make arrangements for Scouts to set up in front of stores to sell.
•
Ask store manager for permission several weeks in advance
•
Assign Scouts (2-3) and parents in two hour blocks
•
Clean up area before and after each shift
•
DO NOT open up microwave boxes
•
Divide sales equally among Scouts who participate
•
Use leftover product to fulfill take order needs
•
Apply donations received towards your Canadian Forces Gifts
Show & Sell
Guest Presenter (if applicable)
Volunteer 1
Group
Area
Gross Sales:
Key Dates
Commission
Next Steps
1.
Plan your program and Set Goals
2.
Motivate your Scouts with INCENTIVES!
3.
Build your best Popcorn Kickoff ever!
4.
Constantly Communicate with Scouts and parents
5.
Use the best ways to Sell and achieve your goal!
Thank You
Let the Adventures Begin