Prof. S. Sathikh
Formerly
Professor, Production Engineering (PG)
College of Engineering, Guindy
Director, MIT
Dean, PG studies, Anna University
Vice Chancellor, University of Madras
Now Chairman, Governing Council
M A M group of Engineering Institutions
CREATIVITY
1.
2.
3.
4.
5.
WHAT IS IT?
WHO POSSESSES IT?
CAN IT BE DEVELOPED?
WHAT IS CR. PROCESS?
WHAT ARE FACTORS THAT HELP?
HINDER?
6. WHAT METHODS ARE THERE TO
GENERATE CR. IDEAS?
YOU
CAN
WIN
Shiv Khera
Winners Don’t Do Different Things
They Do Things Differently
Divide a Square into 4 identical
parts using 2 Straight lines
in as many ways as possible
Divide a Square into 4 identical
parts using 2 Straight lines
in as many ways as possible
PROGRAMMED FOR CREATIVITY
When people are given a list and
asked to choose the best description of
what they enjoy about doing and what
they enjoy most
– reading, climbing mountains, playing
chess –
the answer most frequently chosen is
“designing or discovering something new”.
PROCESS & PRODUCT
At first, it seems strange that dancers,
rock climbers, and composers all agree
that their most enjoyable experiences
resemble a process of discovery.
But the evidence suggests that at least
some people should enjoy discovering
and creating(itself) above all else.


For many people
happiness comes from
creating new things
and making discoveries.
Enhancing one’s creativity
may therefore enhance
well-being.
DON’T WAIT TILL ROPE
BREAKS! THINK AHEAD
NEEDS OF CREATIVITY
1.
2.
CURIOSITY
INQUISITIVENESS
3. INTELLIGENCE
* SCIENTIFIC PRINCIPLES
* TECHNICAL INFORMATION
NECESSITY IS …
NECESSITY IS THE MOTHER OF
INVENTION. But …
WHO IS THE FATHER?
IMAGINATION IS THE FATHER
NEEDS OF CREATIVITY
1.
2.
3.
CURIOSITY
INQUISITIVENESS
INTELLIGENCE
4. IMAGINATION
* SCIENTIFIC PRINCIPLES
* TECHNICAL INFORMATION
IMAGINATION IS THE FATHER
YET ACTION PRODUCESTHE RESULT
IMAGINA[C]TION…. !
NEEDS OF CREATIVITY
1.
2.
CURIOSITY
INQUISITIVENESS
3. INTELLIGENCE
4. IMAGINATION
5. ACTION
* SCIENTIFIC PRINCIPLES
* TECHNICAL INFORMATION
Some secrets of my Success
BE
 V Standard
 IV Form
 BE Sports

– SCR
– EC
KEY FACTOR FOR SUCCESS





P1
P2
P3
P4
P5
PERCEPTION
PREPARATION
PRACTICE
PARTICIPATION
PERFORMANCE

P6 PRIZE WINNING
Awareness
PARTICIPATION IS THE KEY FOR SUCCESS
INTELLECTUAL ABILTIY (I)
VS
CREATIVITY (C)
I(A)
I(B)
C(B)
C(A)
T1
Time
INTELLIGENCE IS NOT A GOLDEN
KEY FOR CREATIVITY
CREATIVITY

RAREST & HIGHEST FORM OF MENTAL ACTIVITY

HUMAN ENDEAVOUR WITH UNDERSTANDING
OF HUMAN EXPERIENCES AND VALUES

FRESH & RELEVANT ASSOCIATION OF HETHERTO
UNRELATED THOUGHTS, FACTS, IDEAS, ACTIONS ..
INTO A NEW CONFIGURATION WITH MEANING
“BEYOND THE SUM OF THE PARTS”
THAT IS SYNERGY
UNDERSTANDING
LANGUAGES
SKILLS
SPEAK
READ
WRITE
1
TAMIL
2
ENG
3
HINDI
LANGUAGES
1
TAMIL
2
ENG
3
HINDI
SKILLS
SPEAK
READ
WRITE
UNDERSTAND
?
?
?
CREATIVE ACT-
“Combination of previously
unrelated structures,
words,paintings… in such a
way as to get more out of the
emergent whole than what
was put in”
Random Remarks on Creativity
WISDOM
COMES NOT BY OLD AGE, BUT
 BY OBSERVATION
REASON CAN ANSWER
QUESTIONS; BUT IMAGINATION
HAS TO ASK THEM
A CHILD IS HIGHLY CREATIVE
UNTIL HE STARTS TO SCHOOL
Random Remarks on Creativity
continued
NO NEED EVEN TO TEACH CREATIVITY
TO CHILDREN. BETTER GET AWAY FROM
THEM.
 MIND IS NOT A VESSEL TO FILL .BUT A
FIRE TO KINDLE
 IT IS BETTER TO RUN OUT RATHER THAN
RUST OUT
Characteristics of Creativity
1. NEWNESS/UNIQUENESS
2. USEFULLNESS /
APPRECIATION
3. ELEGANCE
4. SIMPLICITY
Buckminster Fuller on Simplicity

Anybody could make sophistication. But

It needs a genius to make simplification
HUMAN MIND
“MAN IS A PATTERN MAKING ANIMAL”
TOOLS FOR CREATIVITY…
1.
2.
3.
4.
HUMOUR :
SHAKE
INSIGHT :
BREAK
LATERAL THINKING : ESCAPE
CREATIVITY :
ALL + NEW
DOMAINS OF CREATIVITY
1. AH ! :
ADMIRATION
ARTISTIC originality
2. A! HA! : UNDERSTANDING / APPRECIATION
SCIENTIFIC discovery
3. HA! HA!: RESPONSIVE /
RESTLESS
HUMOUR comic
inspiration
METHODS OF CREATIVITY
1.SELECTIVE COMBINATION
2.SELECTIVE COMPARISON/
CONTRAST
3.SELECTIVE ENCODING
CREATIVE PROCESS
IRRITATION
NEED
PROBLEM
CONFRONTATION
PREPARATION
CONCENTRATION
INCUBATION
ILLUMINATION
VERIFICATION
ACTION
IS THERE A SILLY THING?
In the sphere of creativity there is
nothing like
 silly and sensible, small and big,
 little and large, trivial and tall,
 narrow and broad things.
Every thing plays EQUAL roles.
Keep all things, therefore, ready in mind
VIOLATION OF Archimedes
Principle
“Heavy things float in mind. Light things
sink!
Violations are not uncommon in Creativity
Small things add to perfection. But
perfection is not a small thing”
FACTORS AFFECTING
CREATIVITY
1.
2.
3.
4.
HOME / FAMILY
SCHOOL / EDUCATION
CHURCH / RELIGION
EARLY EXPERIENCE
POSITIVE FACTORS
STATE OF MIND
(ATTITUDE / MOTIVATION)
2. CONDITIONS OF CIRCUMSTANCES
(ENVIRONMENT)
----CURIOSITY / INQUISITIVENESS
1.
POSITIVE FACTORS continued


OPEN MIND / FREEDOM FROM PAST
AND PRESENT EVALUATIONS /
JUDGEMENTS
(FREEDOM FROM FEAR OF BEING
WRONG)
SENSITIVITY TO SMELL THAT PROBLEM
EXISTS
BARRIERS
1.
PERSONAL
2.
SOCIAL AND CULTURAL
3.
ORGANISATION
PERSONAL
1.
FUNCTIONAL FIXEDNESS
2.
PRATICAL MINDEDNESS
3.
HABIT TRANSFER
4.
OVER SPECIALISATION
5.
DEPENDENCE ON
AUTHORITY
6.
FEAR OF RIDICULE
7.
EMOTION
Various Aspects and Kinds of Good Luck
Term Used to Describe
the Quality involved
I. SERENDIPITY
II. ALTAMIRAGE
Good Luck is
the Result of
Classification of
Luck
I. a
An Accident
Chance I
I. b
General
Exploratory
Behavior
Chance II
I. c
Sagacity
Chance III
II. a
Personalized
Action
Chance IV
Classification of
Luck
Chance I
Elements Involved
“Blind” luck. Chance
happens, and
nothing about it is
directly attributable
to you, the recipient
Personality Traits
You Need
None
Classification of
Luck
Chance IV
Elements Involved
The Disraeli Principle.
Chance favors the
individualized action.
Fortuitous events
occur when you
behave in ways that
are highly distinctive
of you as a person.
Personality Traits
You Need
Distinctive hobbies,
personal life styles, and
activities peculiar to you
as an individual
especially when they
operate in domains
seemingly far removed
from the area of
discovery.
Classification of Luck
Classification of
Luck
Chance II
Elements Involved
Elements Involved
The Kettering
Principle. Chance
favors those in motion.
Events are brought
together to form “happy
accidents” when you
diffusely apply your
energies in motions
that are typically
nonspecific.
Personality Traits You
Personality
Traits
Need
You Need
Curiosity about
many things,
persistence,
willingness to
experiment and to
explore
Classification of
Luck
Chance III
Elements Involved
The Pasteur Principle. Chance
favors the prepared mind.
Some special receptivity born
from past experience permits
you to discern a new fact or to
perceive ideas in anew
relationship.
Personality Traits
You Need
A background of
knowledge, based on
your abilities to
observe, remember,
and quickly form
significant new
associations.
Enhancing Your Creativity – And Happiness
Here are few suggestions for
enhancing your personal creativity
and happiness
Make time
relaxation
for
reflection
and
Try to be surprised by some –thing
every day
Find but what you like and what you
hate about life.
Try to surprise at least one person
every day
Start doing more of what you love
and less of what you hate
Write down each day what surprised
you and how you surprised others
Find a way ‘O express what moves
you.
When something strikes a spark of
interest, follow it.
Look at problems from as may
viewpoints as possible
Recognize that if you do anything will it
becomes enjoyable.
Produce as many ideas as possible .
To keep enjoying something, increase
its complexity
Try to produce unlikely ideas
IDEA GENERATION
TECHNIQUES
1. IMMAGINEERING
2. IDEATION
3. FUNCTIONAL VISUALISATION
4. IDEA DIAGRAM
5. IDEA MATRIX (MORPHOLOGY)
GROUP TECHNIQUES
BRAIN STORMING:
NO CRITICISM
WILD THINKING
(FREE – WHEELING)
LARGE NUMBER OF IDEAS
TRANSPOSE THOUGHTS &
COMBINE IDEAS
SYNECTICS
- FEW IDEAS
- GREATER DETAILS
CHECK LIST
1. OTHER USES
-
NEW WAYS AS IS.
OTHER WAYS IF MODIFIED
2. ADAPT
- WHAT ELSE LIKE THIS
- WHAT TO COPY
- WHAT TO EMULATE
- WHAT PAST PARALLEL
- WHAT DOES IT LEAD TO
4. MAGNIFY
- WHA TO ADD, MORE
TIME,GREATER FREQ,
-STRONGER, HIGHER LONGER,
EXTRA VALUE PLUS
INGREDIENT DUPLICATE /
MULTIPLY
5.
MINIFY
- SUBTRACT
3. MODIFY
- CONDESED, LOWER
- MINIATURE SHORTER
- NEW TWIST
- LIGHTER, OMIT
- CHANGE MEANING
COLOUR, MOTION, SOUND,ODOR, - UNDERSTATE, SPLIT-UP.
FORM, SHAPE, SIZE. OTHER …
6. SUBSITUTE
8. REVERSE
- WHO; WHAT- ELSE
-- TRANSPOSE +VE, - VE
-- OTHER – INGREDIENT
-- OPPOSITES
-- MATERIAL, PROCESS,
-- BACKWARD, UPSIDE DOWN,
POWER, PLACE
REVERSE ROLE.
-- VOICE
-- CHANGE SHOES
-- OTHER APPROACH
-- TURN TABLES
-- TURN OTHER CHEEK
7. REARRANGE
-- OTHER PATTERN,
LAYOUT,SEQUENCE
-- INTERCHANGE COMPONENTS
-- TRANSPOSE – CAUSE & EFFECT
-- CHANGE PACE
-- CHANGE SCHEDULE
9. COMBINE
-- BLEND, ALLOY, ASSORT
-- ASSEMBLE
-- COMBINE UNITS
-- COMBINE PURPOSE
-- COMBINE APPEALS
-- COMBINE IDEAS
TEACHER THE GREAT
What all great teachers appear to have in
common is LOVE OF THEIR SUBJECT, an
obvious. SATISFACTION in arousing this love in.
(the minds of) their students, and an ABILITY to
convince them that what they are learning /
taught is deadly serious”.

Epstein.
FACTS
DOTS
EXPLAIN PICTURE
DEMON MEAN-STRATE ING
INSPIRE
INSIGHT
DATA
KNOW
WHAT
INFN
SKILL
KNOW
-- HOW
DO HOW
KNOWLEDGE
WISDOM
COMMON
SENSE
KNOW
WHY
THANK U