Glenelg High School
November 1, 2013
Melissa Jacobsen
Secondary Literacy Coach
Parts adapted from
www.clcillinois.edu/depts/vpe/gened/pp
t/Cornell_NoteTaking.ppt
Outcomes
Participants will
• Develop an understanding of the Cornell Notetaking method
• Understand scaffolding and extension techniques
related to Cornell Notes
Why Cornell Notes?
• Cornell Notes is one tool, it is not the only tool
• Some teacher may assume students know
how to take notes
• By teaching students one method of note
taking, they have a foundation
• Students see commonality among disciplines
Cornell Notes
• Help students remember what is said
in class
• Help students prepare for tests outside
the class
• Builds independence
Cornell Notes
• Help students to organize and process
data and information
• Visually “makes sense” to students
• Can support Summarizing SLOs
• Writing is a great tool for learning!
What is looks like…
Topic
Main ideas/
questions
Heading
Notes
Summary of
notes- 3-4
sentences at
bottom
http://www.youtube.com/watch?v=1iolZMTGUpw
Main Idea/Question
Record Column
Propaganda Techniques in Advertising
Define "Propaganda"
List 4 common tech. used by
advertisers
Define & explain
"testimonial" technique
Define & explain
"bandwagon" technique
Define & explain "plain folks"
technique
Define & explain "transfer"
technique
Intro
Propaganda used by politicians, writers.
Also by advertisers.
Def: Messages intended to persuade audiences to adopt a certain opinion.
Advertisers use propaganda. 4 techniques common.
1. Testimonial
Def: Celebrities used to pitch idea, sell product;
Audience associate star qualities of celebrity w/ product.
Ex. Michael Jordan sells Nike shoes
2. Bandwagon
Def: Encourages people to buy b/c e'one is doing it.
Ads urge you to get on board; don't get left out.
Ex. "All over America, people are switching to...."
3. Plain Folks
Def: Product associated with ordinary folks like you & me.
Ads use "regular", next-door-neighbor types to sell product.
Ex. New mother in hospital uses Tylenol.
4. Transfer
Product associated with s'thing that is attractive or respectable.
Car ads show gorgeous model - audience transfer feelings about model to car.
Ads use patriotic symbols like bald eagle - audience transfers patriotic feelings
to product, company.
Ex. Wal-Mart claims to sell only made-in-USA products.
SUMMARY:
Advertisers use propaganda.
Propaganda = Messages intended to persuade audiences to adopt a certain opinion.
4 common propaganda techniques used by advertisers:
1. Testimonial: celebrity endorses product.
2. Bandwagon: everybody is buying product.
3. Plain Folks: ordinary, non-glamorous people like us use it.
4. Transfer: transfer feelings of admiration to product.
Anthropods
• Non-Fiction- note taking on facts,
main ideas in background
information, rhetoric in a speech
• Fiction- Character analysis, sensory
details, quote analysis, scaffolding
towards a text-dependent question
Comparing Texts
Central Question: What can passenger lists tell us about who settled
in the New World and where they settled?
Rewriting notes in Cornell
Format
• Students may take guided notes, fill in an outline, or
other note taking format that you might already use
• Students re-copy their notes in the Cornell Format
for homework or as an extension creating their own
questions or main
ideas
– Automatic review/ Studentt Created Study
Guide
– Kinesthetic learning
– Can edit, look-up words
– Prompts higher-level question- Students can
come up with questions to use as review in
class the next day
Scaffolding Cornell Notes
• Model how to use Cornell Notes
• Provide templates
• Provide all main ideas and questions
for students
• Provide 2 or 3 main ideas or questions
and ask students to come up with 2 or
4 on their own
After Your Notes are
Complete
• Synthesize and make connections
between note sheets
• Highlight, circle and underline most
important information or details
• Cross out unimportant information
• Use notes for further studying
Revision
Checklist
Remember
• There are many ways to use Cornell
Notes
• Cornell Notes can be used for both
non-fiction and fiction
• Teachers should model note taking
• Scaffold students toward
independence
Literacy Open Office Hours
• Wednesday, Nov. 6- Media Center