Wally Olins- Designer
•Wally Olins is generally recognized to be the world’s
most experienced practitioner of Corporate identity
and branding.
•Wally Olins was born in London, is married and has
four children.
•After studying history at Oxford he went into
advertising in London.
•He was sent to India and his first big job was as head
of what became Ogilvy and Mather in Mumbai
where he lived for five years. India influenced him
hugely.
•He came back to London and co founded Wolff
Olins. There he was Chairman until 1997.
•From 2001 Wally Olins became Chairman of Saffron
Brand Consultants of London, Madrid, Mumbai and
New York.
Wally Olins
It was his branding
consultancy that
changed British
Telecom into BT and
invented the Orange
name.
He was awarded a
CBE in 1999 and has
written numerous
books including Wally
Olins On Brand and
Wally Olins: The Brand
hand book
Wolff Olins
•Wolff Olins is a brand consultancy, based in London,
New York City and Dubai.
•Wolff Olins was founded in Camden Town, London, in
1965 by designer Michael Wolff and advertising
executive Wally Olins. Wolff left the business in 1983,
and Olins in 2001, though both are still active in the
field of branding.
•From 1965 to the early 1990s, Wolff Olins developed
corporate identities for various large European
companies. Olins defined corporate identity as
"strategy made visible", and the firm worked with
companies including BOC (1967), Prudential (1986) and
BT (1991).
•From the 1990s onwards, Wolff Olins focused more on
corporate branding. The company's branding work
includes Volkswagen's VAG branding (1978), First
Direct (1989), Orange (1994), Heathrow Express
(1998), Tate (2000), GE (2004).
Saffron Brand Consultants
http://saffron-consultants.com
Wally Olins the chairman is “the world’s leading practitioner of branding and identity” –
according to the Financial Times. Together with Jacob Benbunan he founded Saffron – a
different kind of branding consultancy.
Wally has advised many of the world’s leading organisations on identity, branding,
communication and other related matters. These companies include 3i, AkzoNobel, Repsol, Q8,
The Portuguese Tourist Board, BT, Prudential, Renault, Volkswagen, and Tate.
Wally Olins believes that corporate
identity is the whole feeling you get
when you buy something from a
company.
He has said:
“It seemed sensible to present the idea of
the company as a whole, through it’s
products, environment and behaviour rather
than just through …advertising”
Your Task
1. Create an A3 research board on the designer Wally Olins
2. Research and find interesting information about him (read interviews and
articles- don’t just use Wikipedia!!!) and his companies, find images of his
past and present work.
3. Find out what the term ‘branding’ and ‘corporate identity’ means.
4. Present the board in an interesting designer style inspired by Wally Olins.
5. You can include your own opinion and thoughts.
6. Design a new corporate identity for a charity of your choice inspired by the
work of Wally Olins
Useful web sites
• For a partial list of Wolff Olins current work see
http://www.wolffolins.com
This design agency is a force not to be reckoned
with - providing corporate identity to the who's
who of Europe since the 1960's.
• http://www.saffron-consultants.com/our-work
Wally Ollins branding consultancy company