The
Golden
Circle
The Golden Circle
TED
Ideas worth spreading
The Golden Circle
“People don’t choose your
organization because of
what you do. They choose
it because of why you do
it.”
Simon Sinek
The Golden Circle
Vision Statement
A statement that describes the ideal
situation that would exist if the
organization could fulfill its utmost wish.
The Golden Circle
VISION STATEMENTS
• "No child in our city will go hungry to bed in
the evening." (Soup kitchen)
• "In two decades our services will no longer
be needed." (Literacy program)
• "We will be recognized as the best symphony
orchestra in America." (Community orchestra)
The Golden Circle
AYSO’S VISION STATEMENT?
1. To win the World Cup with a team of
AYSO players.
2. To turn kids into really great people.
3. To deliver world class soccer programs
that enrich children’s lives.
The Golden Circle
AYSO’s Vision Statement
To provide world class youth
soccer programs that enrich
children’s lives.
The Golden Circle
Mission Statement
A statement that presents the values that
the organization thinks are important and
announces to the world why the
organization exists.
The Golden Circle
MISSION STATEMENTS
"To make, distribute & sell the finest quality all
natural ice cream & euphoric concoctions with a
continued commitment to incorporating
wholesome, natural ingredients and promoting
business practices that respect the Earth and the
Environment
BEN & JERRY’S
The Golden Circle
MISSION STATEMENTS
“To bring inspiration and
innovation to every athlete in
the world”
NIKE
The Golden Circle
MISSION STATEMENTS
“To provide products, services and
solutions of the highest quality and
deliver more value to our customers
which earns their respect and loyalty. ”
HEWLETT PACKARD
The Golden Circle
AYSO’S MISSION STATEMENT?
1. People will recognize AYSO to be the best recreational value
around.
2. Our mission is to develop and deliver quality youth soccer
programs which promote a fun, family environment based on
our philosophies.
3. Everything we do is inspired by our enduring mission:
– To Refresh the World… in body, mind, and spirit.
– To Inspire Moments of Optimism… through our brand and our
actions.
– To Create Value and Make a Difference… everywhere we engage.
The Golden Circle
AYSO’s Mission Statement
Our mission is to develop and deliver quality youth
soccer programs which promote a fun, family
environment based on our philosophies:
• EVERYONE PLAYS
• BALANCED TEAMS
• OPEN REGISTRATION
• POSITIVE COACHING
• GOOD SPORTSMANSHIP
• PLAYER DEVELOPMENT
The Golden Circle
“What you do
proves
what you believe.”
Simon Sinek