Quality and Social
Responsibility
Michelle Mason
June 23, 2010
About the Presenter
Michelle Mason
Managing Director, ASQ
What is Social Responsibility?
People and organizations
– Behaving ethically
– Having sensitivity toward:
• social
• cultural
• economic
• environmental issues
Why Be Socially Responsible?
• Consumers demand it
• Makes good business sense
• Produces bottom line results
What is the connection
between quality and social
responsibility?
2008 ASQ Futures Study
1.
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4.
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6.
7.
Globalization
Social Responsibility
New Dimensions for Quality
Aging Population
Healthcare
Environmental Concern
21st Century Technology
The Quality Connection
• Evolution of Social Responsibility
The Quality Connection
• Malcolm Baldrige Performance Excellence
Criteria
– Procedures for compliance with safety, health,
and environmental standards
– Mechanisms of corporate support of quality
assurance activities outside the company.
The Quality Connection
• Malcolm Baldrige Performance Excellence
Criteria
– Governance Accountability
One Standard for All
• ISO 26000
– Implementation will be voluntary
– Guidance will help define social
responsibility
• ASQ administers the U.S. Technical
Advisory Group (TAG) on Social
Responsibility
ISO 26000
• Assist organizations in addressing SR
• Provide practical guidance
• Emphasize performance results and
improvement
• Increase confidence and satisfaction
among customers and stakeholders
• Be consistent
ISO 26000
ISO 26000 is a guidance standard
and not one that an organization
becomes certified to, like ISO 9000
or 14000.
Local SR Initiatives
Local Efforts
What can be done locally to
promote SR efforts?
ASQ Socially Responsible Efforts
• The SRO
– The SRO (Socially Responsible
Organization), helps the world understand
how quality impacts the bottom line.
• Quality for Life
– Seeks to share the stories of quality
professionals that use their skills to
positively impact the lives of others
More Information
American Society for Quality
www.asq.org/social-responsibility
The SRO*
www.thesro.org
Quality for Life
www.asq.org/qualityforlife
Questions?