MegaTrends
The Major Directions
Transforming Our Lives
Enterprise Integration
Megatrends - 1
What is a MegaTrend
 A megatrend
is a major restructuring, a
larger pattern of broad trends that is
reshaping and transforming our lives.
 In manufacturing, megatrends are
reshaping the nature of competition,
both domestically and internationally.
 The term megatrend was popularized
by John Naisbitt in his 1982 book by the
same name.
Enterprise Integration
Megatrends - 2
Some Comments by Naisbitt
 The
most reliable way to anticipate the
future is to understand the present
 Trends are bottom up, fads are top
down
 America is a bottom up society

almost nothing starts in New York or
Washington DC
Enterprise Integration
Megatrends - 3
More Comments by Naisbitt
 Individuals
and society operate as
closed systems
there is a finite capacity
 new concerns force out old concerns
 megatrends are about concerns and
patterns of concern that persist over time

 Trends,
like horses, are easier to ride in
the direction they are already going
Enterprise Integration
Megatrends - 4
The Original Megatrends
(1982)
 from
an Industrial Society to an
Information Society
 from Forced Technology to High Tech /
High Touch
 from a National Economy to a World
Economy
 from Short Term to Long Term
 from Centralization to Decentralization
Enterprise Integration
Megatrends - 5
The Original Megatrends
(1982)
 from
Institutional Help to Self Help
 from Representative Democracy to
Participatory Democracy
 from Hierarchies to Networking
 from North to South
 from Either/Or to Multiple Option
Enterprise Integration
Megatrends - 6
Megatrends 2000 (1990)
with Patricia Aburdene
 the

Booming Global Economy
global economic boom prompted by the
information economy, freer trade, and a
government bias towards economic
expansion over political ideology
 Renaissance

in the Arts
rapid growth in participation in the fine and
finer arts
Enterprise Integration
Megatrends - 7
Megatrends 2000 (1990)
with Patricia Aburdene
 the
Emergence of Free-Market
Socialism

the emergence of free markets in socialist
economies
 Global
Lifestyles and Cultural
Nationalism

increasing similarities in global lifestyles
with increased cultural nationalism
Enterprise Integration
Megatrends - 8
Megatrends 2000 (1990)
with Patricia Aburdene
 the

privatization of the welfare state in the
western democracies
 the

Privatization of the Welfare State
Rise of the Pacific Rim
economic and cultural influence of Pacific
Rim countries and California greatly
expand
Enterprise Integration
Megatrends - 9
Megatrends 2000 (1990)
with Patricia Aburdene
 the

Rise of Women in Leadership
women become much more important in
leadership roles
 the Age

of Biology
biotechnology makes great progress and
raises major ethical issues, while biology
becomes a more common metaphor
Enterprise Integration
Megatrends - 10
Megatrends 2000 (1990)
with Patricia Aburdene
 Religious

religious revival led by fundamentalism and
the desire for deep, personal experience.
 Triumph

Revival
of the Individual
triumph of the individual in becoming free
of institutional constraints to become more
in charge of one's own destiny
Enterprise Integration
Megatrends - 11