Topic 8: Part 2 - Selling Libraries and Librarians
How to Brand My Library for 21st Century?
第八讲：第二部份 ─ 推销图书馆和图书馆员
如何建立21世纪的图书馆品牌?
Paul Gandel
Singapore Management University
Syracuse University
.
Gandel/HKU Library Leadership Institute 2010
New Visions – New Opportunities?
新抱负 ─ 新机会？
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Learning spaces—both real and virtual
New organizational structures
New professional roles
New organizational roles
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学习空间— 实体的及虚拟的
新的组织架构
新的专业角色
新的机构角色
Gandel/HKU Library Leadership Institute 2010
As Creating Learning Spaces?
创意学习空间
 Study Spaces 学习空间 ?
 Information Commons 讯息中心?
 Classrooms 课室?
 Gaming Studios 游戏室?
Gandel/HKU Library Leadership Institute 2010
Key Learning Space Elements
学习空间的主要元素
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Configuration 布置
Technologies 科技
Furniture 家具
Design elements 设计元素
Degree of flexibility 弹性程度
Gandel/HKU Library Leadership Institute 2010
The Building: Library as Place?
建筑：图书馆的空间感
“The study rooms are nice
but not nearly as necessary
as a better workout facility”
Gandel/HKU Library Leadership Institute 2010
Gandel/HKU Library Leadership Institute 2010
Library as a Network?
图书馆网
Gandel/HKU Library Leadership Institute 2010
Gandel/HKU Library Leadership Institute 2010
A Broken Network!
不攻自破的網絡
 “We have met the enemy and
they are us”
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Pogo
 Libraries still think locally!
 Reluctant to give up individual
identity
 Focus on the wrong measures
 Focus on the wrong technology
 From federated searching to..
 Federated identity
Gandel/HKU Library Leadership Institute 2010
 “遇上敌人了，就是我们
自己”
 Pogo
 图书馆的想法仍本地化！
 拒絶放弃自身的特色
 花太多精神在错误的量度
 采用了不当的科技
 从联合搜寻到…
 联合身份
Building On Collective
Individuality and Expertise
Crowd Sourcing!
集群體之力，群體之技的
群眾外包
Gandel/HKU Library Leadership Institute 2010
Gandel/HKU Library Leadership Institute 2010
The Role of the Librarian 图书馆馆员的角色
Scholarly Literacy 学术素养?
 The Embedded Librarian—from wandering scholar to
wandering information professional.
 The “team” approach
 Create “value” through shifting work load—teaching,
research, student engagement
 Becoming part of the scholarly process
 Teaching the “art of scholarship”
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嵌入式馆员─从流浪学者变成流浪信息专家
群体策略
透过工作转变创造「价值」─ 教研，学生课业
变成学术的一部分
传授「申请奖学金的艺术」
Gandel/HKU Library Leadership Institute 2010
The Opportunities and Constraints of
Our Richness of Abundance
丰裕物质的机会与限制
 What are we now good at?
 Creating more stuff!
 What are we not good at?
 Effectively using this stuff!
 眼前之强項?
 創迼更多東西!
 眼前之弱項?
 有效地利用這些東西!
Gandel/HKU Library Leadership Institute 2010
The Missing Element 遗失的元素?
The Role of Librarian as an
integrator within the scholarly process
图书馆员的角色是学术过程的整合者
 Powerful cyber-research tools are too complex to be run solely
by scientist.
 In the new world of massive-scale computing, professional
information technology facilitators are needed to work with
researchers to identify the most effective analytical tools, data
sets, and other resources to best achieve research skills.
 强劲的网络研究工具，单由科学家来运作实在太复杂了
 在大规模的计算机新世代，专业信息科技导师需与研究人员携手
找出最有效的分析工具、数据群、及其他资源以优化科研技巧。
Gandel/HKU Library Leadership Institute 2010
New Roles for the Information Professional
信息专家的新角色
Cyberinfrastructure Facilitators
网络架构的导师
 “Even the brightest and most motivated of scientists struggles
to keep up with the rapid pace of knowledge creation in their
respective fields.”
就连最聪慧、最有斗志的科学家都需在他们的范畴为追赶创造知
识的速度而全力拼博
 “A new breed of information professionals who will bridge the
gaps between information, technology, and science, will
substantially increment the productivity of the community of
scholars and researchers.”
 新培育的信息专家能拉近信息科技的距离，大大地增加 学术及
研究社群的生产力。
Gandel/HKU Library Leadership Institute 2010
New Information Professional 新的信息专家
Key Skills 关键技巧
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Enable collaboration
Collect data
Manage and store data
Use the data for analysis purposes
Communicate data
Design (information/data systems)
Training
 促成合作
 收集数据
 管理储存数据
 分析数据
 传递数据
 设计 (资料/数据系统)
 培训 Library Leadership Institute 2010
Gandel/HKU
New Information Professionals新的信息专家
Soft Skills 软技巧
 Domain expertise
 Team player
 Communicate about the
project
 Interdisciplinary
 Pioneer
 Self-motivation
 Detail orientation
 Probability and Stats ability
 Research methods
understanding
Gandel/HKU Library Leadership Institute 2010
 行内专业知识
 团队成员
 就项目作沟通
 多才多艺
 开创者
 自我激励
 注重细节
 计算器率及统计的能力
 掌握研究的方法
Tools and Knowledge
 Multiple hardware and software
platforms
 Research ethics
 Multiple Statistical packages
 Geo-spatial technology
 Survey software
 Survey software—phone and
web
 Government tools and
technical formats
 Multiple databases—Oracle,
MySQL
 Collaborative tools
Gandel/HKU Library Leadership Institute 2010
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工具及知識
数个软硬件平台
做研究的道德
数个统计软件
地球空间科技
做调查用的软件
做调查用的软件─电话及网
上
 政府工具及技术格式
 Multiple databases—
Oracle, MySQL数个数据
库─Oracle, MySQL
 协作工具
Libraries and Librarians 图书馆及馆员
Actively Making Sense of Data/Information
主动理解数据或訊息
 Active Archivist and Records
Manager?
 “Trusted” Repository of Key
Assets
 Active Policy Maker
 Providing Key Performance
Indicators of Organizations
and Individuals
 Knowledge Managers
Gandel/HKU Library Leadership Institute 2010
 主动的档案经理?
 可信赖主要资产的讯息库
 活跃的政策制造者
 提供机构及个人的重要表
现指标
 知识经理
Example
例子:
SMU Library Manages the Data Collection for
Supporting the Faculty Evaluation Process
SMU图书馆管理数据收集
支持学系评估过程
IR
(Lib)
Faculty
Faculty
Portfolios
KPI’s
Gandel/HKU Library Leadership Institute 2010
Again, The Three Questions to Ask
还是那三条问题
 Who are you?
 What do you do?
 Why does it matter?
 你是誰?
 你做甚麼?
 為何是重要的?
Thanks....pgandel@syr.edu
Gandel/HKU Library Leadership Institute 2010