Best Industry Newcomer Entry Form
Category for Entry :
Agency Name :
Media Planner/Team:
Creative Team :
Client Name:
Product:
Campaign Name:
Date Campaign Ran:
Format/Formats Used :
Creative Entry
There will be two prizes in this Category to reflect the importance of
Creativity and Media Planning in encouraging new entrants to the
Outdoor sector. The entry can be from either the Media or Creative
Agency or as a combined approach.
Creative judging for the Best Industry Newcomer will be based on the
following five criteria, each attracting 20% of the total marks allocated.
1.
2.
3.
4.
5.
Core Idea / Concept (20%)
Target Market Appeal (20%)
Creative Originality (20%)
Clear Visuals / No Clutter (20%)
Clear branding (20%)
Poster Design Description (Maximum 400 words)
If you would like to provide some information regarding the Poster Design with the above criteria in mind
please do so in the box below.
…
Images
Images must be inserted into this Powerpoint document in jpeg format RGB at a
maximum size of 1200 pixels wide or 1200 pixels high at 300dpi.
The maximum size of Powerpoint document must be less than 8mb.
Images
Images must be inserted into this Powerpoint document in jpeg format RGB at a
maximum size of 1200 pixels wide or 1200 pixels high at 300dpi.
The maximum size of Powerpoint document must be less than 8mb.
Planning Entry
The Planning award will be based on the following criteria and
should include creative work as we’d like to see what the work
to support the planning strategy.
1. Strategic planning (25%)
Maximum 500 words
Outline market background, campaign goals, target market, plan, why Outdoor etc.
…
2. Tactical Planning (25%)
Maximum 500 words
Understanding of key variables in Outdoor planning process – timing/use of formats/regionality/weights/innovative
planning and demonstrable cost efficiencies via CPTs etc. Non-JNOR formats will be allowed for.
…
3. Poster Design (25%)
Maximum 200 words
Understanding of how the poster creative needs to work in synergy with the medium to achieve communications objectives.
…
4. Results (25%)
Maximum 200 words
The client / agency to outline how the campaign was a success via corroborating sales / research results etc.
…
Images
Images must be inserted into this Powerpoint document in jpeg format RGB at a
maximum size of 1200 pixels wide or 1200 pixels high at 300dpi.
The maximum size of Powerpoint document must be less than 8mb.