Dawn of Mass Culture Mr. Baugh American Leisure Time Rise of consumer culture, nationwide advertising, more free time Amusement parks, bicycling, new forms of theater and spectator sports all became escapes from the city Amusement Parks Chicago, NYC and other major cities set aside spaces for outdoors Small playgrounds and playing fields Amusement parks such as Coney Island in 1884 First Ferris wheel in Chicago 1893 Bicycling and Tennis Susan B Anthony say bicycling as a liberation of woman Bicycling became a very popular activity Tennis became increasingly popular as a forum of leisure time New Ways to Refresh Hershey chocolate bar fir sold in 1900 Coca-Cola invented as a cure for headaches in 1886 Contained Peruvian coca leaves and African Cola nuts Spectator Sports Baseball becomes professional sport Clubs from all across country sprouted up National League 1876 American League 1900 African Americans had to make own leagues 1890 baseball had a published game schedule, official rules and standard diamond size Mass Culture Spreads Art galleries, libraries, books and museums spread Joseph Pulitzer one of early paper leaders emphasized “sin, sex and sensation” Mass Culture Spreads William Randolph Hearst was a competitor of Pulitzer Focused on exaggerated tales of personal scandals, cruelty, hypnotism and conquest of Mars 1898 both men's papers had more then a million copies a day Fine Arts Realism as an art style became popular Thomas Eakins was one of these Libraries and art galleries become known as poor mans university by some Mark Twain inspired other authors African Americans still discriminated and prohibited to visit many of these Money, money, money!!! Urban shopping began to pop up across America They included jewelry, leather goods, arcades, stationary shops Retail shopping popped up near public transportation Modern department store started Cash is King Chain stores sold goods for less by buying in quantity and limiting personal service Rise of advertising in magazines, newspapers, billboards even rocks Catalogs and RFD Montgomery Ward and Sears Roebuck brought retail goods to small towns 1910 ten million Americans shopped by mail 1896 US post office introduced rural free delivery(RFD) system that brought packages directly to every home Questions? How has mass culture changed? How has our leisure time changed? Where does US rank now on leisure time? How do you spend your free time? Who had more free time early 1900’s or us now? Is their similarities from both now and then on what people like to do in free time?