club flyers
© RKM Virtual Artroom
Graphic Design Project
Project brief = design a club flyer
Planning
Evaluate example flyers
Iconography/graphics
Typography
Preparation
Collect source images
Colour scheme
Production
Experiment with colour scheme
Plan layout and typography
colour triangles
thumbnail sketches
Planning
• Evaluate a range of
flyers
– look at the examples that
follow and visit some of
the websites at the end
of the presentation
– think about iconography,
typography, colour
schemes and layout
Iconography* 1
* Iconography =
the images used
Iconography* 1
• Why do flyer
designers use
particular graphic
images? What
ideas are implied
by …
– an attractive girl?
– a high rise
building?
– graffiti?
– a cartoon alien?
Iconography* 1
• What does the
poorly registered
green/brown face
on the right of the
Barcelona club
flyer suggest?
Iconography 2
• What does the image of the decks in the TT
Clubbin’ flyer suggest? A particular type of music?
Iconography 3
• What does the iconography in the ‘Big
Picture flyer suggest? Is it appropriate for
the name of the venue? Why?
Typography 1
• Typography is concerned with the style of type
or font used for the text in print media
• Different fonts suggest different contexts and
ideas
Typography 1
• Good design matches style to meaning or
message
• Which of the fonts above is most suitable for
the meaning of the word ‘techno’ and
why?
• Which word would best describe each of the
other typefaces?
Fonts used from L to R: Westminster, Times
New Roman, Kids, Curlz, Old English, Palace Script
Typography 2
• Look at the typefaces used in this flyer:
– How many different fonts do you think are used?
– Is there a hierarchy with the most important text
bigger and bolder?
– Is the body text scattered about in a random
fashion or grouped in blocks?
– What is the visual and spatial relationship between
the text and the image(s)?
3
• Look at the typefaces used in this flyer too:
– How many different fonts do you think are used?
– Is there a hierarchy with the most important text
bigger and bolder?
– Is the body text scattered about in a random fashion
or grouped in blocks?
– What is the visual and spatial relationship between
the text and the image?
Colour 1
• Colour attracts
attention, adds
dynamism, creates
mood and has its own
set of meanings
(semiotics), as with
iconography and
typography
• Even monochromatic or
black & white images
have specific
connotations/meanings
2
• Complementary colours are dynamic and full
of movement – good for logos, interior design
• Contrasting colours give emphasis & have
high impact
• Harmonious colours [also called ‘analogous’]
can create a serene, warm, peaceful or
romantic mood
Colour 3
• What kind of
colours are used in
this flyer? [back &
front]
• What is the effect?
Colour 4
• What kind of
meanings do
different colours
have? What mood
do they suggest?
–
–
–
–
–
red = ?
yellow = ?
white = ?
black = ?
green = ?
Colour 4
• What kind of
meanings do
different colours
have? What mood
do they suggest?
–
–
–
–
–
red = ?
yellow = ?
white = ?
black = ?
green = ?
Note: the meaning of a colour may change in different
cultures. Can you think of any examples?
Preparation: Colour 5
• In your sketchbook
choose a colour
scheme – either
complementary,
analogous/
harmonious,
contrasting or
monochromatic
• Create sample colour
triangles for each
colour to see how
shades work together
Preparation: layout tips
• Keep it simple
• Create a hierarchy of
information from most
to least important
• Make sure the type is
readable
• Don’t use more than 2
fonts
• Align text carefully
• Keep text in blocks and
balance it with graphics:
see the elements as
simple shapes
Flyer evaluation
Evaluate the following three flyers for
• iconography
• typography
• colour scheme
• layout
Give each a star rating from 1 – 3 for
effectiveness in matching these four
graphic design elements to appeal to the
intended audience i.e. club goers.
1
2
3