CAMBODIA NATIONAL ALCOHOL POLICY
Less alcohol use – Better health – Stronger economy
CAMBODIA NATIONAL ALCOHOL POLICY
Less alcohol use – Better health – Stronger economy
This key-note speech…
… is about the promise resting in Cambodia’s Draft
National Policy and Strategic Plan for the Reduction of Use
of alcohol 2013-2017
-
What does evidence say?
4 challenges
IOGT International continued, long-term commitment
to support
CAMBODIA NATIONAL ALCOHOL POLICY
Less alcohol use – Better health – Stronger economy
Evidence: 3 Best buys…
… As outlined in
-WHO Global Alcohol Strategy, 2010
-Global Action Plan for Prevention, Control of NCDs 2013‐2020
-World Economic Forum & Harvard SPH report: Global economic
burden of NCDs
CAMBODIA NATIONAL ALCOHOL POLICY
Less alcohol use – Better health – Stronger economy
3 Best buys…
… As outlined in
-WHO Global Alcohol Strategy, 2010
-Global Action Plan for Prevention, Control of NCDs 2013‐2020
-World Economic Forum & Harvard SPH report: Global economic
burden of NCDs
CAMBODIA NATIONAL ALCOHOL POLICY
Less alcohol use – Better health – Stronger economy
… how far Cambodia has come with this draft
-
Less alcohol – Better health – Stronger economy in Cambodia
Leadership role in ASEAN
Adoption of the alcohol policy would mean: landmark
achievement on global scale
CAMBODIA NATIONAL ALCOHOL POLICY
Less alcohol use – Better health – Stronger economy
Restricting affordability…
CAMBODIA NATIONAL ALCOHOL POLICY
Less alcohol use – Better health – Stronger economy
4 Challenges…
… to unleash the full potential of the draft
alcohol policy
-
Ambitious and realistic 5 year goal
Focus on all who live free from alcohol
Alcohol in All Policies (AiAP) approach
Alcohol tax to support world class health promotion and
research (Thai example)
CAMBODIA NATIONAL ALCOHOL POLICY
Less alcohol use – Better health – Stronger economy
Ambitious, realistic 5 year goal…
… in line with WHO Global NCD Action Plan
-
Adopted at World Health Assembly, May 2013
Goal: “At least 10% relative reduction in the harmful
use of alcohol”
CAMBODIA NATIONAL ALCOHOL POLICY
Less alcohol use – Better health – Stronger economy
Stronger focus on all those…
… who live free from alcohol
-
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Women, children, youth
Protect them from aggressive marketing by the global
alcohol industry
Support their choice to live free from alcohol – as
suggested by WHO Global Alcohol Strategy
ALCOHOL POLICY
High-impact, evidence-based measures for
Life set free
Banning alcohol marketing…
… is about protecting the way of life in Asia
-
Western lifestyle is obviously consumption driven
-
NCDs, life style diseases, are exported by Western multinational corporations to “emerging markets” threatening
traditional ways of living in Asian communities
CAMBODIA NATIONAL ALCOHOL POLICY
Less alcohol use – Better health – Stronger economy
Alcohol in All Policies (AiAP)…
… an across-government approach to
preventing alcohol harm
-
Alcohol harm huge and complex: social, economic,
health dimensions
All policy areas need to address alcohol harm for highest
impact and greatest benefit of the policy
CAMBODIA NATIONAL ALCOHOL POLICY
Less alcohol use – Better health – Stronger economy
Alcohol tax…
… brings a double benefit
-
Prevention and reduction of alcohol use
More resources for health promotion and
research activities
Thailand example
CAMBODIA NATIONAL ALCOHOL POLICY
Less alcohol use – Better health – Stronger economy
… and Cambodia is on the way
-
Good vision
Ambitious 5 strategic areas
Policy rooted in evidence and directed to
serve the needs of Cambodia and its people
CAMBODIA NATIONAL ALCOHOL POLICY
Less alcohol use – Better health – Stronger economy
IOGT International committment…
… to continued, long-term support
- For work in all strategic areas
- For Cambodian NGOs
THANK YOU VERY MUCH FOR YOUR ATTENTION
Esbjörn Hörnberg
Executive Director
LIFE SET FREE
esbjorn.hornberg@iogt.org
+46 70 538 2872
IOGT International
@IOGTInt #HeartDriven
www.iogt.org
Enjoy the workshop and good luck with the future work. / 2014-01-27 – Esbjörn Hörnberg