How to attract customers and increase sales?
How to attract customers and increase sales?
Foundation
How to attract customers and increase sales?
Foundation - market as product
How to attract customers and increase sales?
Foundation - market as product

Sales success begins with the “product” - your
market and its vendors
How to attract customers and increase sales?
Foundation - market as product

Sales success begins with the “product” - your
market and its vendors

Nothing attracts customers more effectively
than word of mouth
How to attract customers and increase sales?
Foundation - market as product

Sales success begins with the “product” - your
market and its vendors

Nothing attracts customers more effectively
than word of mouth

So,
How to attract customers and increase sales?
Foundation - market as product

Sales success begins with the “product” - your
market and its vendors

Nothing attracts customers more effectively
than word of mouth

So, give customers something to talk about -
How to attract customers and increase sales?
Foundation - market as product

Sales success begins with the “product” - your
market and its vendors

Nothing attracts customers more effectively
than word of mouth

So, give customers something to talk about quality,
How to attract customers and increase sales?
Foundation - market as product

Sales success begins with the “product” - your
market and its vendors

Nothing attracts customers more effectively
than word of mouth

So, give customers something to talk about quality, variety,
How to attract customers and increase sales?
Foundation - market as product

Sales success begins with the “product” - your
market and its vendors

Nothing attracts customers more effectively
than word of mouth

So, give customers something to talk about quality, variety, abundance,
How to attract customers and increase sales?
Foundation - market as product

Sales success begins with the “product” - your
market and its vendors

Nothing attracts customers more effectively
than word of mouth

So, give customers something to talk about quality, variety, abundance, convenience
How to attract customers and increase sales?
How to attract customers and increase sales?
M.O.P.S. describes four elements
How to attract customers and increase sales?
M.O.P.S. describes four elements
M
How to attract customers and increase sales?
M.O.P.S. describes four elements
M Marketing -
How to attract customers and increase sales?
M.O.P.S. describes four elements
M Marketing - paid advertising, print materials,
signs, banners, etc.
How to attract customers and increase sales?
M.O.P.S. describes four elements
M Marketing - paid advertising, print materials,
signs, banners, etc.
O
How to attract customers and increase sales?
M.O.P.S. describes four elements
M Marketing - paid advertising, print materials,
signs, banners, etc.
O Outreach -
How to attract customers and increase sales?
M.O.P.S. describes four elements
M Marketing - paid advertising, print materials,
signs, banners, etc.
O Outreach - market participation in community
activities and events
How to attract customers and increase sales?
M.O.P.S. describes four elements
M Marketing - paid advertising, print materials,
signs, banners, etc.
O Outreach - market participation in community
activities and events
P
How to attract customers and increase sales?
M.O.P.S. describes four elements
M Marketing - paid advertising, print materials,
signs, banners, etc.
O Outreach - market participation in community
activities and events
P
Promotion -
How to attract customers and increase sales?
M.O.P.S. describes four elements
M Marketing - paid advertising, print materials,
signs, banners, etc.
O Outreach - market participation in community
activities and events
P
Promotion - at-market features (e.g. live music,
kid activities, cooking demonstrations, events,
merchandise, etc.)
How to attract customers and increase sales?
M.O.P.S. describes four elements
M Marketing - paid advertising, print materials,
signs, banners, etc.
O Outreach - market participation in community
activities and events
P
S
Promotion - at-market features (e.g. live music,
kid activities, cooking demonstrations, events,
merchandise, etc.)
How to attract customers and increase sales?
M.O.P.S. describes four elements
M Marketing - paid advertising, print materials,
signs, banners, etc.
O Outreach - market participation in community
activities and events
P
Promotion - at-market features (e.g. live music,
kid activities, cooking demonstrations, events,
merchandise, etc.)
S
Social media -
How to attract customers and increase sales?
M.O.P.S. describes four elements
M Marketing - paid advertising, print materials,
signs, banners, etc.
O Outreach - market participation in community
activities and events
P
Promotion - at-market features (e.g. live music,
kid activities, cooking demonstrations, events,
merchandise, etc.)
S
Social media - includes website, e-newsletter,
social networks, word of mouse
How to attract customers and increase sales?
How to attract customers and increase sales?
Affordable options
How to attract customers and increase sales?
Affordable options

Media coverage - build relationships with media
contacts by sharing media worthy market news
and stories on a regular and consistent schedule
How to attract customers and increase sales?
Affordable options

Media coverage - build relationships with media
contacts by sharing media worthy market news
and stories on a regular and consistent schedule

Use social networking options (e.g. Facebook) to
connect the market, vendors, and customers
How to attract customers and increase sales?
Affordable options

Media coverage - build relationships with media
contacts by sharing media worthy market news
and stories on a regular and consistent schedule

Use social networking options (e.g. Facebook) to
connect the market, vendors, and customers

Conduct annual surveys to ask customers about
their market experience and to gather “how can
we improve” suggestions
How to attract customers and increase sales?
How to attract customers and increase sales?
time vs. money
How to attract customers and increase sales?
time vs. money
Markets need not spend thousands of dollars to attract
customers and increase sales.
How to attract customers and increase sales?
time vs. money
Markets need not spend thousands of dollars to attract
customers and increase sales.
Many of the most effective initiatives can be achieved
with the support of market participants and supporters.
How to attract customers and increase sales?
time vs. money
Markets need not spend thousands of dollars to attract
customers and increase sales.
Many of the most effective initiatives can be achieved
with the support of market participants and supporters.
Most often there is too much to do and too few involved.
How to attract customers and increase sales?
time vs. money
Markets need not spend thousands of dollars to attract
customers and increase sales.
Many of the most effective initiatives can be achieved
with the support of market participants and supporters.
Most often there is too much to do and too few involved.
Consider requiring market members to contribute a
minimum level of support as a condition of market
membership or participation.
How to attract customers and increase sales?
How to attract customers and increase sales?
Remember . . .
How to attract customers and increase sales?
Remember . . .
Customer development is incremental, no
one initiative is likely to drastically improve
sales
How to attract customers and increase sales?
Remember . . .
Customer development is incremental, no
one initiative is likely to drastically improve
sales - set achievable goals
How to attract customers and increase sales?
Remember . . .
Customer development is incremental, no
one initiative is likely to drastically improve
sales - set achievable goals

attend three community outreach events
How to attract customers and increase sales?
Remember . . .
Customer development is incremental, no
one initiative is likely to drastically improve
sales - set achievable goals

attend three community outreach events

offer a market tote bag for sale
How to attract customers and increase sales?
Remember . . .
Customer development is incremental, no
one initiative is likely to drastically improve
sales - set achievable goals

attend three community outreach events

offer a market tote bag for sale

print and distribute a pre-opening
promotional door hanger
How to attract customers and increase sales?
Remember . . .
Customer development is incremental, no
one initiative is likely to drastically improve
sales - set achievable goals

attend three community outreach events

offer a market tote bag for sale

print and distribute a pre-opening
promotional door hanger

post weekly market updates on social
media network
Resources and References
Resources and References

Marketing the Market - KRC Sustainable
Agriculture Management Guide
Resources and References

Marketing the Market - KRC Sustainable
Agriculture Management Guide

Special Event Ideas - Farmers Market
Manager Training Manual, Farmers Market
Federation of NY
Resources and References

Marketing the Market - KRC Sustainable
Agriculture Management Guide

Special Event Ideas - Farmers Market
Manager Training Manual, Farmers Market
Federation of NY

Ohio Farm Bureau Social Media Guide
Resources and References

Marketing the Market - KRC Sustainable
Agriculture Management Guide

Special Event Ideas - Farmers Market
Manager Training Manual, Farmers Market
Federation of NY

Ohio Farm Bureau Social Media Guide

Customer survey for West Asheville Tailgate
Market (ASAP)