Understanding and Mastering
Change For Personal and
Professional Success
George Rosenberg
The Rosenberg Group Inc.
grosenberg@therosenberggroup.com
480-538-1613

Your World Has Changed –
Where Are You Today?
 Struggling to cope?
 Working harder and longer with less satisfaction?
 Tired of overselling and over-promising?
 Taking on clients you really don’t want?
 Looking for a partner?
 Re-evaluating your personal goals?

We Cannot Change People,
Places, Events
 We can change ourselves and our firms
 We can attract what we focus on in business and in life and achieve extraordinary results
 We can change our attitudes, habits and beliefs and become very powerful people and have very successful businesses

Creating Your Vision of
Success At Work and in Life

The Trouble With Visions
 We think about wants – not true desires
 It’s hard to be brutally honest with yourself
 Fear usually clouds the picture

Rosenberg’s Rules
 Write down where you are today
 Write it as if it’s happening now
 Take a “gut check”
 Come back to the present

Begin to Enjoy the Process
 Identify the gaps
 Internalize the vision
 Believe it will happen

From Fish!
 “The danger is that if our quest for ideal work focuses us on the future we will miss the amazingly wonderful life that is available today, in this moment”

Now Here’s a Radical Thought
 What if you could attract to your life
– Ideal clients
– Ideal employees
– Ideal friends
– Financial security
– The vision you created for yourself?

So, What Do You Do Today?
 Understand the principle of attraction
– Whatever you focus on in your life you will draw or attract to you
 Attractive people attract those who want what they have
 Attraction is success without striving

The Attractive PR Firm?
 Over-responds to every problem and turns every event into an opportunity
 Under-promises and over delivers – always
 Masters its craft, innovates for sheer joy, invents new ways to work
 Derives its strength from who it is rather than what it does
 Unconditionally constructive and sees perfection not problems in staff and clients

“If you are going to reinvent your organization, than in order to succeed you must first reinvent yourself.”
Tracy Goss, The Last Word on Power

So, What Do You Do Today?
 Stop focusing on the negative
– Doubts will interfere with the outcome

Doubts Come From Fear
 Fear is the biggest stumbling block to change
 Embrace fear as a “wake-up call”
 “What would you do if you weren’t afraid?”

Begin to Change Your
Attitudes, Habits and Beliefs
 It’s not about the words; it’s about truly believing
 Truly believing creates a mind-shift
 Mind-shifts promote possibility thinking

Begin to Change Your
Attitudes, Habits and Beliefs
 Trust your intuition – become an expert
 Become radically grateful
 Seek and share knowledge

The Keys to Mastering
Change
 Take stock of today
 Create your vision(s) for tomorrow
 Commit to changing old behavior, attitudes and beliefs
 Get support – friends, colleagues, mentor or coach

Remember …
 You can’t change what’s happened, you can only change yourself
 Digging deep to find your true vision is difficult but unbelievably rewarding
 As you begin to believe you will attract what you truly desire
 Mastering change will show immediate results

“If you want to fix your future start by fixing yourself”
Tim Sanders, CSO, Yahoo

“You Will Only Be As
Happy(Successful) As You
Choose to Be.”
Abraham Lincoln

What I’d Like You to Do Today
 Work hard at breaking down some old thought systems
 Open yourselves to some new thinking and some new ideas
 “If you want to fix your future, start by fixing yourself.” Tim Sanders, CSO, Yahoo

Train Yourself to Listen to
Your Intuition – Become an
Expert
 When it’s easy – do it


When it’s very difficult – step back and let it go (maybe it’s not supposed to happen!)
Pay attention when you don’t feel good inside
 Pay attention when you do feel good
– Avoid the “it can’t last syndrome”

Become Radically Grateful
 The more grateful you are the happier you will become
 Learn to look behind what outwardly feels so painful


Begin to see everyone, even your competitors or your worst employee as giving you a gift to grow
Take the time and you’ll find the deeper meaning in what’s happening to you

Become a Knowledge Seeker and a Knowledge Sharer
 The more you know, the more valuable you are – become a master
 Become willing to share your knowledge with others
– Good intentions produce the right results
 Help others become more successful
 The more you give out the more you will get back

Begin to Change Your
Attitudes, Habits and Beliefs
 Commit to making changes in your thinking
 It’s not about the words; it’s about truly believing
 When you truly believe, you create a
“mind-shift”
 This is called “possibility thinking”
 Beware the negative voices