Collaboration Opportunity between SKI and You
Target
Qualification
 Find “Breakthrough Technology”
 Worldwide Scientist, Engineer, Inventor & Entrepreneur
 Focus areas are “Energy and Materials”
Research
Areas
Benefits
Procedures
1. Energy:
New and Renewable Energy, Energy Efficiency,
Energy Storage, and Resources Exploitation
2. Materials: Energy Materials, Information and Electronic Materials,
Electric Vehicle Materials, Water Treatment Materials
and Biomedical Materials
 Provide an opportunity of co-research and development
- Research funds when selected finally
 Submit a “Research Proposal” to SK Innovation by e-mail
(hyoonkim@sk.com, byoung@sk.com ) “until June 8th
- Presentation for the selected proposal at the closed session of UKC 2012
Screening
Criteria
1. Dramatic Financial Impact
2. Disruptive Technology (Sustainable Competitive Advantage)
3. Commercial Application
1
One Page Proposal
English
Breakthrough Technology
Target
 Explain ultimate goals of the idea clearly
Needs
 Identify the key success factor(KSF) from the opportunity analysis and present
R&D target and Biz potentials.
- What are Market and Customer Needs? What is the KSF of Technology and Business?
Who is the final customer? Is the market large enough to invest? …
Approach
(BT Point)
 Describe the solution for the Market and Customer Needs
- Define the concept of the idea to meet the target and add different points
from existing concepts
- Explain how to develop and/or implement the concept
Benefit
 Benefits and the effect to SK innovation and/or customers
- Ex: Biz Potentials, Images the changed world
Competition
 About the competition company/technology
(1) What is it? Who has it?
(2) What is the phase to develop currently?
(3) What is the comparative advantages of your idea?
Deliverables
 Plan the milestone schedule from idea to commercialization
- Step: Concept / Feasibility / Research / Development / Biz Incubation
- Present a period, funding, key deliverables and an evaluation criteria (show
stoppers) for each step
2
One Page Proposal
Korean
Breakthrough Technology
Target
 Project (Idea)의 궁극적인 목표를 명료하고 간결하게 표현
Needs
 (1)기회분석으로부터 (2) 핵심성공요인을 찾아내어 (3)연구개발 Target과 (4)Biz
Potential 제시 – 시장/고객의 Needs는 무엇인가? 기술/사업의 핵심성공요인은? 최
종 고객은 누구인가? 투자하기에 충분히 큰 시장인가?...
Approach
(BT Point)
 시장/고객의 Needs에 대한 Solution은 무엇인가?
- Target을 달성하기 위한 Concept을 정의하고, 기존 대비 차별화 요소 설명
- Concept을 구현하는 방법과 이를 어떻게 개발/확보할지 방안 설명
Benefit
 이러한 Approach를 통해 SK이노베이션 및 고객에게 기대되는 이익 및 파급효과
- 어떻게 세상이 달라지고, 얼마나 돈을 벌고(매출 Potential 등).
Competition
 경쟁기관과 경쟁기술이 (1) 무엇이고, (2) 현재 어느 정도 기술개발 단계이며, (3) 이
들 대비 비교 우위는 무엇인가?
Deliverables
 개발부터 상업화까지 단계별/전체 일정 계획
- Concept / Feasibility / Research / Development / Biz Incubation
- 각 단계별 기간/연구비/핵심 산출물/평가 기준(Show Stoppers)
3