Marketing Essentials
n Chapter 38 Finding and Applying for a Job
Section 38.1 Finding a Job
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SECTION 38.1
Finding a Job
What You'll Learn
 How to locate job leads from a variety of
sources
 The best ways to contact your job leads
 How to expand your list of job leads
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SECTION 38.1
Finding a Job
Why It's Important
This section will help you understand how to
use the best sources of job leads to find the
job that will start you on your way to success
in your chosen career.
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SECTION 38.1
Finding a Job
Key Terms
 job lead
 networking
 public employment agencies
 private employment agencies
 direct contact
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SECTION 38.1
Finding a Job
Finding Job Openings
A productive first step in finding a job is to
contact all of the sources available to you
that might produce a job lead. A job lead
is information about a job opening.
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SECTION 38.1
Finding a Job
Networking
One of your best sources of job leads is often
family, friends, and acquaintances—a network
of individuals connected to you. Finding contacts
among them is often called networking.
Good people to network with are:
 family and friends
 school counselors
 professional people in your personal life
 former employers
Slide 1 of 4
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SECTION 38.1
Finding a Job
Networking
Family and Friends Make a list of people
who might help you find job leads. Include:
 family and personal friends
 friends who work for companies
where you would like to work
 school friends and neighbors who are
somehow connected with a business
that interests you
Slide 2 of 4
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SECTION 38.1
Finding a Job
Networking
School Counselors Businesses often call
school counselors for qualified students for
part-time or temporary jobs.
Professional People in Your Personal Life
If you have established a good rapport with
professional people in your personal life—
doctors, dentists, or lawyers—it is likely that
they will be happy to help you in your
job search.
Slide 3 of 4
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SECTION 38.1
Finding a Job
Networking
Former Employers Even if your job
experience was a temporary job, such as
babysitting or mowing lawns, your former
employers may be good sources of job
leads. It is likely that they would be willing
to help you find a job if they were pleased
with your work.
Slide 4 of 4
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SECTION 38.1
Finding a Job
Cooperative Education and
Work Experience Programs
Cooperative education programs allow students to
work part-time on a job related to one of their
classes.
A work experience program is not limited to a single
career area.
Cooperative education teachers and work
experience coordinators have hundreds of business
contacts and may be a good source of job leads.
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SECTION 38.1
Finding a Job
Newspaper Ads
The Help Wanted ads in your local newspaper
are not only a good source of job leads, but
they will also teach you about the local job
market. You will learn the qualifications
required for different types of jobs and the
salaries offered.
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SECTION 38.1
Finding a Job
Employment Agencies
Employment agencies match workers with jobs.
There are two types of employment agencies:
Public employment agencies are supported
by state or federal taxes and offer services
free to both job applicants and employers.
Private employment agencies charge a fee
for their services, which is paid by either the
job applicant or the employer.
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SECTION 38.1
Finding a Job
Company Personnel Offices
Large companies have personnel offices to
handle employment matters, including the
hiring of new workers. You may check on job
openings by telephoning that office or by
scheduling a personal visit.
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SECTION 38.1
Finding a Job
Searching the Internet
You will certainly want to look into cyberspace
for job openings. By searching the Internet
using Web sites like www.hotjobs.com or
www.monster.com, you can easily find out
which companies have job openings. Search
for career-related Web sites that have up-todate listings for jobs that interest you.
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SECTION 38.1
Finding a Job
Electronic Resumes
Applying for jobs over the Internet is different
than submitting a traditional resume and
requires a different resume writing technique.
 The format should be text only, without
tabs, boldface, italics, or underlining.
 Include keywords for job titles, industries,
and personal traits.
 Include industry-specific jargon, but spell
out acronyms
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SECTION 38.1
Finding a Job
Contacting Your Job Leads
The more job leads you have, the better
your chances of finding a job that is right
for you. You may choose to contact
employers directly or to send a letter
expressing your interest.
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SECTION 38.1
Finding a Job
Direct Contact
Visiting potential employers in person or
calling them on the telephone is known as
direct contact. Do this when you think
you would like to work for a certain
company but are unsure whether they
have any openings. Be sure to call ahead
of time to schedule an appointment.
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SECTION 38.1
Finding a Job
Letter of Inquiry
Writing a letter of inquiry is another way
to determine if there are openings at a
company where you would like to work.
Be sure to research the correct name and
title of the person to whom you should
address the letter.
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SECTION 38.1
Finding a Job
Expanding Your List of Job Leads
You should always be looking for new job
leads even as you follow up on existing
ones. Expand your list by getting referrals.
Each time you follow up a lead that doesn’t
result in a job, ask your interviewer to
suggest someone else to contact.
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38.1 ASSESSMENT
Reviewing Key Terms and Concepts
1. What are six possible sources of
job leads?
2. What is networking?
3. What are two methods that you can
use to contact job leads?
4. How can you expand your list of
job leads?
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38.1 ASSESSMENT
Thinking Critically
How would you feel about getting a job
through a family member or personal
friend? Would you rather find a job on
your own? Why or why not?
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Marketing Essentials
End of Section 38.1
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