Introduction to
Business
Fall 2010
Business School
Sanda University
Dr. (Amy) Q. Jia
Office phone: 50215450
Internal extension: 9216
Email: jiaqiaoping@hotmail.com
Teaching: T34 (1-18) 4309
F34 (10-18) 4309
Office Hour：
by appointment
Ms. （Cathy）H. MA
Office:
8404
Office phone: 68681643 Ex. 8404
Email:
mahaifang@tom.com
Office Hour:
Mon. 12:00-12:45pm
Also by appointment
Textbook
Introduction to Business
10th edition
(International Edition)
Pride, Hughes, Kapoor
South-Western Cengage Learning
2010
(special care for the textbook required)
References

Business Essentials, 5th edition
Ronald J. Ebert & Ricky W. Griffin
《商学精要》第5版 改编：李治德 宁建新
[美]罗纳德·J·埃伯特 里基·W·格里芬
中国人民大学出版社，2006

Understanding Business, 7th edition
W. Nickels, J. McHugh, S. McHugh
《商务学导论》第7版，[美] 尼克而斯, 麦克休，麦克休
清华大学出版社，2005
《工商导论 》第2版，陈准民，高等教育出版
社，2009
 Any other books on Business Subjects

Other Sources

The textbook website:
www.cengage.com/international
CCTV channel 2
http://jingji.cntv.cn/special/gsdll/01/
 TV programs:

– Boss Town
– Dialogue

others
Why Study Business? (p. 5)

To help choosing a career
 To be a successful employee
What do you want?
Why do you want it?
What can I do that will make employers want to pay me a decent salary?
What skills do I have that employers need?

To start your own business
–Employee skills
–Hard-working
–Drive
–Dedication
–Time and effort
inputs

–Product choice
–Customer services
–Capitalization
–Lawful and ethical
–Qualified and trained HR
–Professional help
–Management Competency –Planning ability
–Market demand
–Location decision
–Luck?
To become a better informed consumer and
investor
1|7
To prepare for a career choice
and being a successful employee

Individual Assignments:
– In class quizzes: basic concepts and fundamental
knowledge
– Home assignments: skill training in personal
planning, data collection, information search and
analysis

Team assignments:
–
–
–
–
Team work spirits and experience
Specialization and cooperation
Work for the common goal
Business skills in planning, implementation, and
process management
To Prepare for Starting a Business





Industry research and analysis
 product choice
Industry case studies in ethics and social
responsibilities
 mission statement
Industry case studies and competitors
analysis
 market segmentation and targeting
Macroeconomic environment research and
industry case studies
 financing planning and budgeting
Business plan: hard copy and presentation
Evaluations
 Individual
assignments: 40%
– P1-P5: 10%
– Q1-Q3: 30%
 Team
assignments: 60%
– T1 (5+5) Industry Analysis and Product Choice
– T2 (3+2) Business Social Responsibility: Case
Study and Mission Statement
– T3 (2+3) Size and Structure
– T4 (5+5) Positioning: Case Study and Strategy
– T5 (10) Marketing Plan
– T6 (5+5) Financing Plan
– T7 (5+5) Business Plan and Presentations
Tips for Learning this Course
•
Prepare before you go to class
• Read the chapter: importance of preview
• Write down important concepts
• Note any problems and questions
•
Participate in class
• Take notes: concept understanding and ideas
• Ask and answer questions
• Make sure you understand the materials and
requirements
•
Practice after class
• Review and apply the concepts
• Practice critical thinking
• Finish all homework assignments
Self-drive; Independent Learning; Teamwork
1 | 11
classroom rules
Attend all classes
 Be on time and be focused in class
 No going out and in during class
 No talking, no food and drinks, etc.
 Strictly no hand-phone use in class

Course Arrangement
Week
1
2
3
4
5
6
7
8
9
Contents
Orientation
Course organization
Business & Environment
Ethics & Responsibility
Business Ownership
Business Management
Business Management
HR Management
(flexible)
Chapter(s)
1
1,2
3
7,8
4
5,6
13,14,15
Course Arrangement
Week
10-11
12-13
14
15-16
17-18
Contents
Marketing
Operations and Quality
Accounting
Finance
Business Plan &
Presentations
Chapter(s)
9,10,11,12
20
16,17,18
Recall: Why Study Business?

To help choosing a career
What do you want?
Why do you want it?

To be a successful employee
What can I do that will make employers want to pay me a decent salary?
What skills do I have that employers need?
1 | 15
P1 Career Choice
(be a successful employee)






What do you want?
– Determine a job position you want to get in 4 years
when you graduate from college.
Why do you want it?
– Give reasons why you want to get that job position.
Find 3 real job ads for the position.
– Provide the source where you found the ads.
What skills are required for the job?
– Summarize the job requirements
What skills do I have that the employers need?
– the qualifications you already have
– the qualifications you need to obtain during the next
few years and how you plan to obtain them.
Upload to moodle before 9/19/2010
Recall 2: Why Study Business?

To start your own business and be successful
–Employee skills
–Hard-working
–Time and effort inputs
–
–
–
–
–
–Product choice
–Customer services
–Capitalization
–Lawful and ethical
–Qualified and trained HR
–Professional help
–Location decision
–Planning ability
Planning
Product choice
Manufacturing, providing, marketing, profitability
Financing
implementation
1 | 17
T0 team organization

The Goal:
form a team to start a new business
 Final Document:
Business Plan (and presentation)
– Each team has 5-7 members
– Provide the following information about your team by
9/19/2010 via moodle:
Member names, IDs, Phone numbers
E-mail addresses, designated leader
– Start to think about the industry your business is going
to get in, the G&S you plan to provide, explain why
and how you get to this decision
Moodle:
Introduction by
Ms. Ma
http://moodle.sandau.sh.cn