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Idea Title
Presenters
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READ: Idea Elevator Pitch
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Concise. Your pitch should take no longer than 60 seconds.
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Clear. Use language that everyone understands. Don't use fancy words thinking it
will make you sound smarter. Your listener won't understand you and you'll have
lost your opportunity to hook them.
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Powerful. Use words that are powerful and strong. Deliver the "Sis-Boom-Bang" to
grab their attention!
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Visual. Use words that create a visual image in your listeners mind. This will
make your message memorable.
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Tell a Story. A short story, that is. A good story is essentially this: someone with a
problem either finds a solution or faces tragedy. Either type of story can be used
to illuminate what you do.
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Targeted. A great elevator pitch is aimed for a specific audience. If you have
target audiences that are vastly different, you might want to have a unique pitch
for each.
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Goal Oriented. A kick-ass elevator pitch is designed with a specific outcome in
mind. What is your desired outcome? You may have different pitches depending
on different objectives. For instance do you want to: make a sale, gain a prospect,
enlist support for an idea, or earn a referral.
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Idea Summary
The Idea
Team
Pain Points
Value Proposition
Technology
Business Model
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Team Background
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List key team members and brief history
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Highlight former work together and the length of the
professional relationships, if any
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Highlight former startups or corporate experience
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Emphasize successes and/or relationships (business
development) obtained that can be leveraged as potential
customers, advisors, or future acquirers.
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Are there any gaps in your team that this funding will help to
fill?
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Pain Point
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What is the problem you are solving?
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Describe the pain points you are addressing
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Quantify the pain and how deep it is
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Why does the problem exist?
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Why has no one solved this before?
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What barriers exist?
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Why are you addressing them?
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What advantages do you have in solving this problem?
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Value Proposition and Solution
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Step 1: Know your customer: Thinking from the perspective of your customer, ask the following:
- Who is he or she? What does s/he do and need?
- What problems does s/he need to solve?
- What improvements does s/he look for?
- What does s/he value?
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Step 2: Know your product, service or idea: From your customer view point:
- How does the product, service or idea solve the problem or offer improvement?
- What value and hard results does it offer the customer?
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Step 3: Know your competitors: Keep on thinking from the perspective of your customer, and ask:
- How does your product or idea create more value than competing ones?
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Step 4: Distill the customer-oriented proposition: The final step is to pull it all together and answer, in 2
or 3 sentence: "Why should I buy this specific product or idea?”
Try writing from the customer viewpoint by completing the following, (and don't forget to include the
numbers and percentages that matter!):
- "I want to buy this product or idea because it will...”
- "The things I value most about the offer are...”
- "It is better than competing products or ideas because..."
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Step 5: Pull it all together: Now, turn around your customers 'answer' from step 4 into a value
proposition statement.
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Technology
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What stage are you at?
Screen shots of your software (if applicable)
Infrastructure before/after your technology is implemented
Visual/chart on how your technology works
Say what your primary product does (e.g. ‘XYZ will enable
virtual environments to be used for project sharing across
different countries.’)
Is your technology defensible?
Is it an innovation?
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