Group 6
Elena, Andrea, Barbora, Martina
Kushtrim, Rolf &Balazs
Management Training Products and
Services
 36 different management workbooks
 5 different topics (marketing, human resources,
production & operations, finance, accounting &
productivity skills)
 Target Group: SMEs
 Tested in Vietnam; now rolled out in the Middle
East, sold over 36,000 training seats
 Question: is there a future for Business Edge
programs?
Theory of Change
SMEs increased efficiency and
proffitability
Increased staff skills
# of certified trainers
Trainnings
Certified
process
# of trained SMEs
New innovative
training programme
Workshops
Umbrella promotion
Business Edge
Assumptions
 Trainers perform well
 Customization is fully achieved
 Training materials are suitable
 Unique training programs
 Quality standards are upheld
 SME´s take up the training
 Training can be used in practice
 Program reaches sufficient number of SME´s
Context
 Macro economic environment
 Program visibility
 Other competitors (training programs)
 Administrative procedures/constraints
Questions and sub-questions
1. What services did the program
provide to whom?
1.1. In what business and
management skills were
participants trained and
were there changes over
time?
1.2. What support services were
offered by the program?
3. To what extent gender aspects
have been considered by
including women in the
programme?
2. Was the program effective?
2.1. To what extent there was an
annual increase in profits of
SMEs?
2.2. To what extent the number
of employees did increase.
4. To what extent were SME
dropouts a concern?
4.1. What were the numbers of
SME dropouts?
4.2. What were the common
reasons for dropping out?
5. To what extent did the
trainings contribute to the
increase in business activity of
the SME´s participating in the
program compared to the
SME´s not participating in the
program?
5.1. To what extent did the
trainings contribute to the
increase in profits of the
SME´s participating in the
programme compared to
the SME´s not participating in
the programme?
5.2. To what extent did the
trainings contribute to the
increase in efficiency of the
SME´s participating in the
programme compared to
the SME´s not participating in
the programme?
Desing Matrix
Sub-question
1.1
1.2
Type of
question
Measures or
indicators
In what business
and
management
skills were
participants Descriptive
trained and
were there
changes over
time?
Business and
manage
ment skill
areas
program
offered to
SMEs for
certificati
on
What support
services were
Descriptive
offered by the
program?
Support
services
(umbrella
promotion
,
standards,
etc.)
offered by
the
program
Target or
standard
Baseline
data
Design
Data sources
 Project
N/A
N/A
N/A One shot
N/A One shot
records
 Interview
with
project
manager
Interviewes
with
program
me
director
and
manager
of the
SME´s
Sample
Data
collection
instrument
Data
analysis
randomly
selecte
d
sample
of 385
particip
ating
SME´s
structured
and semistructured
surveys
and
interviews
Content
analysis
interviews
and
random
surveys
structured
and semistructured
surveys
Content
analysis
Sub-question
Type of
question
Measures
or
indicators
2.1
To what
extent
there was
an annual
increase in
profits of
SMEs
2.2
To what
extent the
number of
Annual
Normative
employees
report
did
increase.
Normative
Financial
reports
Data
collection
instrument
Data
analysis
Increase
by at
least 10 N/A
percent
per year
Randomly
selected
sample
One
Financial
of 385
shot
reports
participa
ting
SME´s
structured
and
semistructur
ed
surveys
and
intervie
ws
Financial
analysis
Increase
by 5 %
N/A
in the
first year
Randomly
Structured
selected
and
sample
One
semiHR reports
of 385
shot
structur
participa
ed
ting
surveys
SME´s
Trend
analysis
Target or
standard
Baseline
data
Design
Data
sources
Sample
Sub-question
Type of
question
Measures or
indicators
3.1
To what extent
gender
aspects
have been
considered
by including
women in
the program
Normative
Number and
proportion
males/femal
es
participating
4.1
What were the
numbers of
Descriptive
SME
dropouts
Drop-outs rate
per a year
4.2
What were the
common
Reason for dropreasons for Descriptive
outs
dropping
out
Target or
standard
Baseline
data
Design
Data
collection
instrument
Data
sources
Sample
Data
analysis
Randomly
selecte
d
sample
of 385
particip
ating
SME´s
Structured
and semistructured
surveys
Content
analysis
N/A
N/A One shot
HR reports,
project
records
N/A
N/A One shot
Project
records
N/A
Structured
surveys
Trend
analysis
Survey
Random
sample
of SME´s
having
droppe
d out
Structured
and semistructured
surveys
and
interviews
Content
analysis
N/A
N/A One shot
Sub-question
5.1
To what extent did
the trainings
contribute to
the increase in
profits of the
SME´s
participating in
the program
compared to
the SME´s not
participating in
the program
5.2
To what extent did
the trainings
contribute to
the increase in
efficiency of
the SME´s
participating in
the program
compared to
the SME´s not
participating in
the program
Type of
question
Cause
and
effect
Cause
and
effect
Measures or
indicators
Financial
reports
(profit) of
the
treatment
and
compariso
n group
Output per
employee
Target or
standard
N/A
N/A
Baseline
data
N/A
N/A
Design
One
shot
One
shot
Sample
Data
collection
instrument
Survey
based
on
experim
ental
design
Random
sample of
participati
ng SME´s
and from
control
group of
non
participati
ng SME´s
Structured
surveys
Financial
analysis
Survey
based
on
experim
ental
design
random
sample of
participati
ng SME´s
and from
control
group of
non
participati
ng SME´s
Structured
surveys
Financial
analysis
Data
sources
Data
analysis
Thank You Very Much
for
Your Attention
Group 6, EPDET 2011