Crowd Day
30.06.2014 - Brussels
Lionel Slusny, Board Secretary
European Crowdfunding
Network AISBL (Brussels)
Twitter : @EURCrowdfunding
Website : www.europecrowdfunding.org
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European Crowdfunding Network
in action
Networking
Advocacy
Events
Research
& Education
Full Members : Crowdfunding players | Associate members : other companies & organisation
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What have these persons in common ?
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What is Crowdfunding ?
Getting Money
Online
Large amount of people (Crowds)
For a specific project
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Craving crowds for greater investment
transparency
The Crowds crave for greater investment transparency : They
want to know what they invest in and they want feedback
– E.g. crowdfunding replaces investments in « Sustainable » funds
with only large caps (?!)
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Why does crowdfunding exist ?
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Internet
Economic and Social crisis (imbalance of revenues, investment capabilities and investment
returns)
Crowdsourcing
Success stories
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More importantly, a combination of factors that makes it possible
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Different types of crowdfunding
Complexity
Donations
Reward based
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Debt
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Equity
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Simple Donation (maybe tax deductible)
Cause or Philanthropy based
Project based ; usually hard products
Rewards have to be delivered
Capacity to repay
Existing clients / Revenues
Individuals or companies
Shares
Complex process but can be made onlie
Company only
Crowdfunding is more than finance
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Social connections
Investment opportunities for companies
Support & Professional services
 It is all about people…
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Crowdfunding : a truly GLOBAL trend
Success stories in Micro Investments : Kiva, Zopa, Lending Club, …
Prominent individuals embracing it (Elon Musk, John Mack (CS former
CEO), François Hollande (France Republic President), Richard Bronson...)
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Some numbers
Source : Massolutions , 2012
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Some more numbers
Source : Massolutions , 2012
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European roadmap
1. Enhancing Industry
Standards
2. Adapting
National Laws
3. Adapting EU Level
Laws
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Performed by ECN
Members
6 Countries realized
& others in Progress
New European
Commission
National Laws
PORTUGAL
Parliamentary
debate in 2012
ITALY
Changed in 2012
New changes in 2014
AUSTRIA
After public debate,
Changed in 2013
BELGIUM
Changed in 2014
No prospectus for
<300k EUR in total &
1k EUR per investor
UK
Changed in 2014
FRANCE
Les Assises de la
Finance Participative
Law In progress - 2014
New « CIP » License
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Crowdfunding Regulation Study

246 Pages - Edited by ECN
http://www.europecrowdfunding.org/wpcontent/blogs.dir/12/files/2013/12/ECN-Review-of-Crowdfunding-Regulation2013.pdf
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EU Level Developments
 Various initiatives for Crowdfunding, for
instance :
2012 - 2014
Digital Agenda
June 2013
Workshop
DG Markt
October 2013
Global European Commission Consultation
Link
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Further developments
 Mandate from Member states still to be
granted for a EU wide regulation
 New European Commission to come into
place over the summer 2014
 EU Crowdfunding Stakeholder Forum
established (http://europa.eu/rapid/press-release_MEMO-14240_en.htm)
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Business Developments
 Bank initiatives as service provider or co-
investor in crowdfunding
For Example :
 Role of consumers & local investors /
cooperatives
 Growing amount of platforms, industries and
specializations
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Some potential roles for BELGIUM
 Test market for new Crowdfunding concepts
(taking advantage Belgium’s innovation
capacity & multi-cultural aspects)
Through EU Level activities, support the
European-wide discourse on the topic of
Crowdfunding
Provide job & business opportunities for the
belgian Financial Services professionals in the
new era of digitalized financial servics
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Upcoming Dates
Crowd
Tuesday 14th October
(Brussels)
@CrowdTuesday
www.EuropeCrowdfunding.org
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ECN European
Convention 11th & 12th
December
(Paris)
@EURCrowdfunding
We cannot connect the dots looking forward,
we can only connect them looking backward
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Contact
www.EuropeCrowdfunding.org
Direct Phone : +33 9 70 46 70 90
Direct email : lionel.slusny@europecrowdfunding.org
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