New/Challenging
Technologies, Business
Models and Ride-Sharing
AGTA Fall 2014
Lynn Richardson
GateKeeper Systems
Why the TNC/Ride Sharing Explosion?
Passenger: Better Customer Service
•
•
•
•
Avoid waiting in line
More convenient pick-up location
Ability to Monitor
CONTROL!
Driver: More Rides and
$
TNC: Profits
• Relatively low cost of entry
• Large market
• Little brand loyalty
GateKeeper Systems
Evolving Experience
• TNC Experience- does the new model deliver profits &
customer satisfaction?
• Customer Experience- is it a better service. Nobody
saying it is cheaper. Rating impact? Survey Results
• Driver Experience- are they getting more $ or working
less hours? Rating impact?
• Airport Experience- How to respond- legal, operations,
negotiations
• Related parties- Insurance companies, Taxi regulators,
Cities/Counties, Federal Government
GateKeeper Systems
Working Assumptions
• Changes are not done yet
• Airports will address issues in a variety of ways-no
single solution. New Kids offering a simple & universal
option.
• Legislation/negotiations will take time
• Waiting until the environment settles down has serious
dangers.
• Airports and “permitted” operators have a common
goal:
Customer Service - Revenue Generation
So what to do now? IDEAS not SOLUTIONS
GateKeeper Systems
TNC Issues faced by Airports
• Different issues depending on Business Model:
• TNC uses existing commercial vehicles/drivers:
• Curbside issues for pick-up
• Potential issues for fee payment
• Operating Company issues
• Peer-to-peer
• Vehicle identification issues- no compliance without
identification
• Curbside pick-up issues
• Fee payment issues
• Compliance issues- permits, insurance, inspections, etc.
GateKeeper Systems
Alternatives for Consideration
Enforce existing airport regulations
• Review for:
• Penalties for violations- fines, Loss of access
• Update list of violations
• Requirement for payment of fees to operate.
• Use of airport roadways and services- cost approach
• Review fee structure and current fees.
Implement improvements to airport “system”
Not “either – or” Combination will be the needed
GateKeeper Systems
Enforcement Program
• No Tech Approach:
• Airport staff roadway patrols to interview drivers.
Random, but frequent enough to catch some
violators. Need to be consequences
• Driver interviews
• Photos
• Warnings, Citations
GateKeeper Systems
Enforcement Program
• Low Tech Approach:
• Subscribe to TNC apps to monitor specific vehicles
and locations on airport- staff patrol actions (see No
Tech Approach).
• Provide Passenger Information on GT options-Airport
website or app/airline magazine info for passengersmake pax smart consumers about choosing a TNC
• Review pick-up locations• Can you make it more convenient for airport
authorized vehicles?
• gates a possibility?
GateKeeper Systems
Enforcement Program
• Tech Based Approach- Assumes GTM:
• Which are Commercial/TNC vehicles?
• Mobile device with AVI vehicle/driver data
• Geo Fence
• LPR detection- frequent trips to airport but not
registered with airport.
• See No Tech approach actions
GateKeeper Systems
Mobile Vehicle Tracking
Mobile RFID Reader
Standard or Ruggedized computer
GateKeeper Systems
LPR Digital Image
Image of all vehicles using
airport entry road (s)
Toss all with known license
plate
Investigate frequent users
with no obvious purpose:
DVM information, etc.
Assign to Hot Listintercept on next airport
trip
GateKeeper Systems
Improvements to Airport GT System
Offer passengers a better option than TNC
What would make a better experience?
Passenger wants:
•Avoid lines
•Convenient pick-up
•Monitor
•Control
DISRUPTIVE TECHNOLOGY=LEVERAGE
•Technology based GTM systems• Information has never been more valuable
Wait time information
• Automated dispatch
• Virtual Hold Lot
GateKeeper Systems
Virtual Hold Lot
Eliminate or reduce the reliance on a physical
waiting area.
Benefits
•Handle Peaks and Valleys- vehicles when you need them
•Less waiting in line
•Possible approach to dealing with TNC
Concept
• Allow driver to “enter” the hold lot using smart phone
• Communicate need for vehicles- under/over supply
• Create a competitive TNC “app” to get a ride to the airport.
• Provide preference for place in queue for trip from the airport.
GateKeeper Systems
Easy first stepReal-Time Driver Info on website
GateKeeper Systems
Summary
• Opportunity to improve service!
• Cannot ignore
• Response tied to local environment
THANK YOU.
GateKeeper Systems
TNC Issues Faced by Airports
Multiple Business Models
• Use existing cv= compliance issues
• Peer-to-peer= identification & Compliance issues
Enforcement:
• Compliance with Airport Authorization rules (permits, insurance, inspections, etc.)
• Fee collection
• Customer services
• Curbside Operations
Equal Treatment to Other Companies