Paper 1 Section B
Reading Multi-Modal
Texts
45minutes
(P15-31)
Target skills
1. read and understand texts, and
2. read and understand images
• select material appropriate to purpose;
• make connections between ideas, texts,
words
• analyse how the language used varies
according to audience;
• explain how writers use language in
particular ways and employ
presentational features to capture the
Assessment Objectives (p16)
• AO3 i: selecting material appropriate to
purpose/ collating & making c-refs
• AO3 ii: dev. and sustain interpretations
• AO3 iii: explaining and evaluating how a
writer uses linguistic, grammatical and
structural devices to achieve effects
Question : 45 mins
This DVD cover helps to advertise and sell this
film.
How does the language used in both DVD
covers help promote/ sell the DVDs?
(15 marks)
This DVD cover helps to advertise and sell this
film.
How do presentational devices help to
promote/ sell this DVD?
In your answer consider:
– the layout
How to use the time
45 minutes
•15 mins – reading +
annotating texts
•20 mins – Q1 – Language
•10 mins – Q2 –
Presentational Devices
Multi-modal texts used in
the exam:
•
•
•
•
•
•
•
DVD covers
Advertisements
Leaflets
Websites
Book covers
Magazine covers
Posters
Compare + Contrast
Ice:
Makes one think of
a cool, refreshing
drink
Word “Enjoy!” – with
an exclamation mark
emphasizes the
pleasure associated
with this drink.
Colour Red:
Dominant colour
Striking colour/
stands out
Associated with
strength, energy
Dramatically
different colour to its
main rival Pepsi
Simple and distinct
red and white
colour scheme
Beads of condensation
create a cool and
refreshing image
Worldwide
instantly,
recognizable global
brand
Font – Spencerian
script – dominant
form of formal
handwriting in the
19th Century in
USA when Coca
Cola was first
created
Coke bottle
Instantly recognizable
shape
Symbolic (iconic
symbol) of the popular
drink
Compare + Contrast
Dominant colour
is blue:
dominant colour
water, ice,
coldness,
refreshing
Blue:
dramatically
different colour to
its main rival
Coca Cola
Font used is bold
and masculine suggests strength /
power – very
different from font
used by main rival
Coca Cola
World-wide
recognized logo
Red, white and
blue colour
scheme is simple
and distinctive
Bright colours
used in logo
stand out
May also suggest
country of origin USA
Icicles create a sense of
dramatic movement
suggesting Pepsi is a
sharp and powerfully
tasting drink
Also suggest a cool
refreshing drink
What do you learn
about this film by
studying the
presentational
features used in
this poster?
Strange characters,
costumes, settings
and animals imply
that the genre is
fantasy
An array of familiar
characters from
“The Lord of the
Rings” films will
appeal to fans and
suggests continuity
An action shot
from the movie
suggests conflict
and possibly war
Scenes from the
film indicate where
some of the action
will take place – the
setting
Colours?
Unfamiliar character will
arouse curiosity. Is he on
the side of good or evil?
Large photograph of the
main character
dominates the centre the
poster.
He is focused on a
document which will
clearly have a key role
in the plot of the film.
Iconic ring is also
placed in a central
position to emphasise
its importance in the
film/story
Exciting tagline reflects the
subtitle of the film –
suggest that audience will
be brought on a journey of
some kind through
watching the film/story
Image of a
Harrowing front cover uses iconic symbol of
Use of light beginning to
‘crisis centre.’
Christ the King found on a mountain overlooking
permeate through storm
Worried
Rio de Janeiro. Why choose this? It suggests that
clouds- symbolic of hope?
officials
the swirling, rising tides have risen to such
preside over
sinister levels that the safety of this statue has
This is juxtaposed with the
incoming
been compromised. It has cracked and is now
swirling, rising water which
information
falling down upon the people below. Does it
topples the formidable
with screens
suggest that even God/faith is powerless in the
statue of Christ.
and busy
face of such Apocalyptic danger? Interesting
Suggestive/evocative of the
employees
absence of a protagonist on the DVD cover
Great Flood in The Old
behind them.
makes us realise that this danger is being faced
Testament?
This creates a
by all of mankind. Very evocative use of symbol
mood of
and colour. The bridge crowded with people
panic.
below hints at a possible scene in the film’sPromotional features highlighted
effectively through bullet points. Language
Perspective
narrative and makes the people and their plight
used helps to promote the film and
in image
look insignificant in the face of this unfolding
persuade viewers to buy/ watch it.
gives a wider
disaster. Threatening slogan. Register/
Bold use of modern
sense of
tone is very intimidating.
e.g. Sense of exclusivity/uniqueness,
font‘Never
to capture a
Whereas the image
crisis.
before…’
‘catchy’
film title.
above suggests that
Image of plane heading towards
Apocalyptic/action
officials are struggling totoppling buildings of similar
Repetition ‘so many…’
films like this
keep a sense of control of
symmetery is reminiscent of
use dates as
the situation, here we see
9/11.- as is the cloud of debris Rule of three: ‘religions, scientistssometimes
and
markers for danger.
how the crisis is affectingemerging around them.
governments’
2012- provocative and
individuals. Medium
frightening? Why?
Catchy adjectives and nouns: ‘epic
close-up of man and child
Creates intrigue. We are
adventure,’ ‘global cataclysm,’ ‘heroic
(perhaps father and son)
only in 2011. Does the
struggle’
with faces in shockfuture really hold such
suggests that the dangers
dangers? Global
they face may be too
warming?
difficult to overcome.
Makes viewers want to
find out what happens to
them.
Analysing Colours (p20)
Example responses to avoid:
•“The colour red is used and could mean that the
film is a romantic film as red is a colour
associated with love. However, sometimes red is
used to symbolise danger therefore something
terrible might happen in this film.”
•“Gold is used in the title to suggest time is
precious.”
Meaning of colours
• Would you rather be green with envy,
green behind the ears, or green around
the gills?
• Green is universally associated with
nature.
Analysing Colours
• Sometimes colours are symbolic.
• Sometimes colours may be used
because they are bright and eyecatching and therefore stand out.
A FORREST
A FOREST MAP
A
F
O
R
E
S
T
ALLITERATION
FACTS
OPINIONS
REPETITION/ RHETORICAL Q
EMOTIVE LANGUAGE
STATISTICS/SUPERLATIVES/SIMILE
THREE (RULE OF)
Persuasive Language (p17)
Used to persuade someone to
do something:
•buy a product
•believe in a particular argument
•donate money to a charity, etc
The Donna by Emma
Howard
Britte feels lost when her recent behaviour places her
into donna training. The school is known for turning
spirited girls into obedient, cultured young women.
Numerous appalling romours surround the donna
profession – rumours that Britte hopes are unfounded.
When Britte arrives at school, her leaders are polite
but vague and evasive and Britte is sure they are
hiding something. Once Britte learns their secret her
world is turned upside down.
“The Donna is an imaginative story of a young girl
facing new experiences and dangerous
circumstances. You’ll fall in love with characters and
The Donna by Emma
Howard
Britte feels lost when her recent behaviour places
her into donna training. The school is known for
turning spirited girls into obedient, cultured young
women. Numerous appalling rumours surround the
donna profession – rumours that Britte hopes are
unfounded.
When Britte arrives at school, her leaders are polite
but vague and evasive and Britte is sure they are
hiding something. Once Britte learns their secret her
world is turned upside down.
“The Donna is an imaginative story of a young girl
facing new experiences and dangerous
P.E.E.
Answer the questions using P.E.E:
• Point
relevant
1. State something
• Explain
relevant
2. Explain why it is
• Evidence/Example
back it up
3. Give an example to
REPEAT THIS OVER AND OVER THROUGHOUT YOUR
EXAM
Introductory
Paragraph??
• “Both of these DVD covers use
presentational devices such as
pictures, layout and colour for effect.”
Get straight into answering the
question:
• “The DVD cover of Hurt Locker uses
…”
Compare + Contrast p23
A
A
A
B
B
B
•Compare and
contrast Text A +
Text B throughout
your response
highlighting
similarities +
differences
Compare + Contrast p24
A
B
A
B
A
B
A
•Text A - analyse in
detail
•Text B – analyse in
detail but refer back to
Text A regularly to
compare and contrast:
highlighting similarities
+ differences
Exemplar
Candidates should use a cross-reference
style
of response
– the front cover of …DVD contains a
tagline to promote the film: “...” whereas
the cover of … DVD relies on a review
“...”
– ‘Product A is marketed more aggressively,
e.g “...”. In contrast, the marketing of
Product B is more conservative and
restrained.
Comparative
Connections (p10/24)







however
in spite of this
whereas
on the other hand
in other respects
on the contrary
rather







nevertheless
differs from
also
in that respect
alternatively
instead
elsewhere
Vary Your language (p25)
means
creates
reflects
gives rise
to
conveys
implies
demonstrat highlight
es
s
indicates emphasises reinforces
strengthen
s