Jacob Jaber
Euclid Analytics
Dynamic Consulting
Aakash Parlecha  Joe Sauma  Jun Li Zhong
Euclid Analytics
Business Metrics
The Dashboard and Sensor
Privacy
Overview
What is Euclid Analytics?
• Actionable customer analytics from the web to traditional
storefronts
• “Google Analytics for the physical world.”-Scott Crosby, COO
Technology Breakdown
Retail Sales
Equitable Investment
• Euclid Analytics: $200/month
• Traditional Methods
• Ineffective & Outdated
• Marketing Firms
• Expensive & General
Information
Business Metrics: Philz Coffee
• Dwell Time
• Food in Berkeley store
• Store Hour Optimization
• Open stores earlier
• Window Conversion Rate
• Product placement
The Dashboard
Euclid Online Dashboard
The Sensor
Scott Crosby, COO of Euclid Elements
U.S. Mobile Phone Usage
Acquisition to Implementation
1.) Customer walks into OR near store
Wi-Fi
Phone
2.) Euclid Sensor acquires MAC Addresses
OneWay
Hash
3.) Encrypted data sent to Euclid servers
SSL
4.) Euclid Server sends hard data to dashboard
5.) Managers log into dashboard to access business metrics
Privacy
• “Provide valuable insights to our
clients while respecting and
protecting individual privacy” –
Euclid Elements
• SSL Connection
• One-Way Hash Encryption
SWOT Analysis
Strengths
•Meaningful consumer analytics
•Easy to install
•Cost-effective
Opportunities
•Expansion to new markets
•Ability to implement new
business strategies
•Potential to increase store
revenues
Weaknesses
•Privacy concern
•Emerging company
•Limited to Wi-Fi enabled phones
Threats
•Potential competitors
•Change in access to phone MAC
addresses
“You can’t manage what you
can’t measure.”
-Euclid Elements
Thank You.
Aakash Parlecha
Joe Sauma
Jun Zhong
Q&A
References
• Standard & Poor’s
• Scott Crosby, COO of Euclid Elements
• eMarketer
• cNet
• U.S. Census Bureau
Metrics
• Track unique visitors across time and geography
• Count people who walk by your store, and see who comes in
• Distinguish between new and repeat shoppers
• Understand customer loyalty via rentention and visit frequency metric
• Use window conversion rates to test window display performance
• Measure lift from marketing campaigns, store initiatives and holidays
• See how long people spend in your store
• Compare stores across all these metrics
Acquisition to Implementation
Customers are in or
near stores
Wi-Fi Phone
Euclid Sensor
acquires MAC
Addresses
Encrypted data is
sent to Euclid
Element servers
using an SSL
connection
Managers log into
dashboard to access
consumer behavior
for their store/stores
No Wi-Fi Enabled
Sensor time stamps
and encrypts info
using a one-way
hash
No Information
Collected
Euclid Elements’
servers sends hard
data to dashboard
Managers then
implement new
business strategies
based on the data
collected by Euclid
Sensors
Euclid Elements
Euclid Analytics
Gartner Hype Cycle
Gartner Inc.