Multiple Indicator Cluster Surveys
Survey Design Workshop
Disseminating and Using
MICS data
MICS4 Survey Design Workshop
An effective dissemination strategy can
play a crucial role
in maximizing data use
MICS4 Survey Design Workshop
Maximizing the use of MICS results
• to report on progress towards national goals
and global commitments: MDGs, WFFC,CRC
• to update the situation analysis of children in
the country
• to identify vulnerable groups and highlight
disparities
• to stimulate “positive” competition (compare
country to better- or worse-off neighbors or
sub-national to national average)
MICS4 Survey Design Workshop
Maximizing the use of MICS results
• to advocate for strengthening public policies
and programmes in favor of children
(evidence-based data)
• to mobilize stakeholders and stimulate
national and local debates
• to facilitate additional in-depth analysis by
academia and researchers
MICS4 Survey Design Workshop
MICS dissemination action plan
(Key areas to be addressed: 1 of 2)
HOW TO:
• Create awareness about MICS and interest in
MICS data prior to data release
• Organize national seminar – official release of
final data
• Engage media and journalists
• Make MICS data widely available at the
national, regional and international level
…/2
MICS4 Survey Design Workshop
MICS dissemination action plan
(Key areas to be addressed: 2 of 2)
• Design and produce a MICS4 dissemination
package for effective communication of
findings to non-technical audiences
• Plan and conduct an effective distribution
strategy for dissemination materials
• Evaluate dissemination activities and tools
Overall, consider the web as an increasingly
important dissemination medium
MICS4 Survey Design Workshop
Target audiences at country level
(1 of 2)
•At national level:
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Ministries (both political and technical level)
Parliament
In-country international community
Civil society, including youth associations
Technical experts–universities/research centers
Mass media
Donors
MICS4 Survey Design Workshop
Target audiences at country level
(2 of 2)
•At local level (using sub national level data):
– Authorities
– Civil society organizations
– Mass-media
MICS4 Survey Design Workshop
Accessibility to MICS findings and
micro data
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Printed and electronic copies of the final report
“Light” version of the final report
Micro level datasets
CD ROM, flash drives
Ready made presentations
Website – national and regional
Childinfo.org and MICS Compiler
Online communities
DevInfo 6.0 (e.g., DI Book; DI Analyser)
Pocket card, factsheet, brochure, poster, etc.
MICS4 Survey Design Workshop
Organizing live and/or
remote presentations
• Launching of report
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MICS video
Political leaders
Ministries
Partners in development
Media (TV, radio, print)
Ad-hoc presentations on specific results
Thematic press releases
Creating online communities to spread the word
Organize webcasts, podcasts, etc.
Participate in national/international thematic and/or
expert conferences
MICS4 Survey Design Workshop
Plan for a MICS dissemination strategy
right from the start (1 of 2)
• MICS exercise does not end when the report is
published ….
• Include dissemination in survey planning…and
budget
• Involve communication officers
• Document/archive key steps of the survey with
photos, videos, interviews, web pages, media
articles, etc.; kindly share with NYHQ
MICS4 Survey Design Workshop
Plan for a MICS dissemination strategy
right from the start (2 of 2)
• Use new MICS logo
• Consult dissemination examples on www.childinfo.org
http://www.childinfo.org/mics3_dissemination.html
• Contact UNICEF dissemination staff at HQ
MICS4 Survey Design Workshop
A few tips for planning dissemination
• Think of different communication
tools/channels for different target groups
• Include as part of the Country Survey Plan
• Involve Steering Committee & communication
experts
• Allocate adequate resources
• Document the whole MICS 4 process and kindly
share with NYHQ
MICS4 Survey Design Workshop
A goal to reach…!
MICS4 Survey Design Workshop
Contact information
This presentation was prepared by:
Daniel Vadnais, Communication Specialist, Statistics
and Monitoring (dvadnais@unicef.org)
and
Laxmi Venkatraman, Communication Officer,
Statistics and Monitoring (lvenkatraman@unicef.org)
MICS4 Survey Design Workshop