Paul Ellerby
Business Development &
Marketing Consultant
Cruise Atlantic Europe
Cruise Atlantic Europe is a trans-national cooperation project, involving a
partnership of eight ports on the Atlantic front which comprises Cork,
Dover, Lisbon, Porto, A Coruña, Bilbao, St. Malo, and Brest, and it is
supported by the Atlantic Area Programme.
Vision
To strengthen the position of the Atlantic area within the European cruise
tourism market.
Cruise Atlantic Europe
Multi media marketing activities for trade and consumer
Social networking and public relations
Business engagement strategy
Active partnership
Cruise Atlantic Europe
8 ports in 5 countries with 13 World Heritage sites
Diverse mix of culture, language, gastronomy
New cruise itinerary opportunities
Reducing fuel costs
Lower port costs
Developing new partnerships
Cruise Atlantic Europe
Promote more cruise ship calls to member ports
Improve the take up of tourism activities
Increase port and tourism revenue
Turn partnerships into profit
Cruise Atlantic Europe
a triangle
Cruise Atlantic Europe
Cruise Line
Port
Ship
Cruise Atlantic Europe
a circle
Cruise Atlantic Europe
Consumer
Travel agent
Shop
Cruise line
Bus company
Port
Tour operator
Tourist authority
Attraction
Cruise Atlantic Europe
Council
X
Travel agent
Shop
Cruise line
Bus company
Port
Tour operator
Tourist authority
Attraction
Cruise Atlantic Europe
X
Consumer
Travel agent
Shop
Cruise line
Bus company
Port
Tour operator
Tourist authority
Attraction
Cruise Atlantic Europe
Ask Mary!